Performance Marketing Manager

Job Description – Senior Performance Marketing Manager (D2C and E Commerce Specialist) Location: Okhla, South Delhi Experience: 8+ Years Working Model: On-site, 5.5 daysAbout the Role We are looking for a highly analytical and growth-driven Senior Performance Marketing Manager to lead our digital marketing strategy across B2B, D2C, and e-commerce channels. The ideal candidate will have a strong command of paid media, conversion optimization, and campaign analytics — driving measurable business outcomes across multiple product lines and audiences. This is a strategic, high-impact role that requires both hands-on campaign execution and team leadership to scale digital performance efficiently. Key ResponsibilitiesStrategy & Planning Develop and execute a comprehensive performance marketing strategy across Google, Meta, LinkedIn, and other paid platforms. Create customized acquisition and retargeting funnels for B2B, D2C, and e-commerce business models. Plan and manage digital budgets efficiently to deliver optimum ROI and ROAS. Collaborate with brand, product, and content teams to ensure alignment of messaging and audience targeting.Campaign Management & Optimization Launch, monitor, and optimize paid campaigns across search, social, display, video, and affiliate channels. Implement A/B testing, landing page optimization, and audience segmentation to improve performance metrics. Drive conversion rate optimization (CRO) and track customer journeys across platforms. Oversee remarketing, lookalike, and high-intent audience strategies to improve engagement and retention.Analytics & Reporting Track and analyze KPIs such as CAC, ROAS, CTR, CPA, LTV, and conversion rates. Prepare actionable reports and insights for leadership on campaign performance and spend efficiency. Utilize Google Analytics (GA4), Google Tag Manager, Data Studio, and other tools for performance tracking and attribution.Team & Collaboration Manage and mentor a team of performance marketers and agency partners. Coordinate with product, sales, and creative teams for integrated campaign execution. Stay ahead of digital trends, algorithm updates, and new ad technologies.Requirements Bachelor’s or Master’s degree in Marketing, Business, or a related field. 8+ years of proven experience in Performance Marketing, with exposure to B2B, D2C, and e-commerce ecosystems. Hands-on expertise with Google Ads, Meta Ads, LinkedIn Ads, YouTube, and Affiliate Marketing. Strong experience in data analytics, attribution modeling, and campaign automation tools. Excellent understanding of SEO, CRM, and marketing automation tools is a plus. Strong analytical, leadership, and project management skills.Key Traits Strategic thinker with a data-driven approach and creative mindset. Highly ROI-focused, with strong analytical and problem-solving skills. Capable of thriving in a fast-paced, growth-oriented environment. Excellent communication and collaboration abilities. Open to a 5.5-day working structure in an on-site setup.

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