Performance Marketing Manager

Pay:₹45,000.00 – ₹50,000.00 per month (Negotiable) Job Type:Full-time Work Location:Sector-49, Gurgaon Benefits:Health Insurance Job Description: Performance Marketing Manager We are seeking a highly motivated and experiencedPerformance Marketing Managerto lead and grow our online presence. The ideal candidate should be a strategic thinker with hands-on expertise in running performance-driven campaigns, managing budgets, and improving digital conversions.Key Responsibilities Plan and executeend-to-end digital marketing strategies across SEO, SEM, Meta Ads, Google Ads, email marketing, and display advertising. Develop, manage, and optimizemarketing databases, CRM, and remarketing workflows. Monitor, measure, and reportthe performance of all digital campaigns, analyzing results against ROI, KPIs, and growth goals. Identify trends and insightsto optimize ad spend, scale winning campaigns, and improve overall performance. Brainstorm, propose, and implementinnovative growth strategies for brand awareness, traffic, and conversions. Plan, execute, and evaluateA/B tests, experiments, and conversion optimization strategies. Collaborate with creative, content, and product teamsto build high-converting landing pages and enhance user experience. Use strong analytical and data interpretation skillsto evaluate customer journeys across multiple digital touchpoints. Set up, track, and optimizeconversion points, funnels, and retargeting strategies. Stay updatedon emerging digital marketing tools, platforms, and trends, recommending relevant adoption. Strong knowledge of Meta Ads and Google Ads —campaign creation, optimization, budget management, and performance tracking are essential. Oversee content planning , ensuring alignment with marketing objectives and brand guidelines. Coordinate with agencies and freelancerswhen required, ensuring timely execution and quality output. Prepare monthly reports , insights, and recommendations for management review. Additional Preferred Skills Hands-on experience with tools like Google Analytics, Google Tag Manager, Search Console, Meta Business Suite, and marketing automation platforms. Strong communication, leadership, and project management skills.

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