Digital Marketing Manager

1. SEO (Website Ranking + Instagram SEO) • Perform keyword research for the pet industry • On-page SEO (titles, descriptions, content optimization) • Off-page SEO (backlinks, PR listings, partnerships) • Technical SEO (speed improvement, indexing, schema) • Rank for pet-care keywords like dog shampoo, tick & flea, grooming products • Instagram SEO: hashtag planning, keyword captions, profile optimization⸻2. Google Ads Management • Run Search, Display, Shopping & Retargeting campaigns • Manage daily budgets, CPC, and conversions • Setup proper tracking (pixels, tags) • Test multiple ad variations • Improve ROAS and reduce ad waste⸻3. Meta Ads (Instagram + Facebook Ads) • Run Instagram and Facebook traffic + conversion ads • Build target audiences (pet parents, dog/cat owners) • Retarget website visitors & Instagram profile visitors • Create ad strategies for each product category • Collaborate with designer for ad creatives⸻4. Website Traffic & Sales Growth • Drive relevant traffic from SEO, ads, and social • Improve product page conversion rate • Manage and improve checkout funnels • Suggest website improvements (UI/UX) • Implement offers, coupons, landing pages to boost sales⸻5. Social Media Growth & Strategy • Increase Instagram reach, followers, and engagement • Plan content strategy • Boost high-performing reels and posts • Create SEO-driven captions & growth strategies • Improve Instagram Shop visibility⸻6. Reporting & Analytics • Weekly traffic, sales, CPC & ad report • Analyse Google Analytics & Ads Manager • Track sales funnel and conversion patterns • Make data-driven recommendations⸻Requirements • 1–4 years of digital marketing experience • Strong knowledge of SEO, Google Ads, Meta Ads • Must have handled e-commerce or D2C brand(s) • Experience with GA4, Search Console, Meta Business Manager • Strong analytical and research skills • Ability to handle digital marketing independently • Bonus: Experience in pet industry or FMCG⸻⭐ Skills Needed • SEO (On-page, Off-page, Technical) • Google Ads • Meta Ads • Keyword Research • Social Media Strategy • CPC & ROAS optimisation • Conversion Rate Optimisation • Data Analytics • Creative ad planning⸻KPIs (Performance Metrics) • Website traffic growth • Keyword ranking improvement • Website sales & conversions • CPC reduction • ROAS improvement • Instagram growth & visibility • Revenue from ads

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