Brand Marketing Director | FINJO N1137

Were looking for a Brand Marketing Director to lead the strategy, positioning, and marketing communications for this is a senior strategic role responsible for building the brand, driving awareness, and strengthening its reputation in India and globally markets. Youll work closely with leadership and cross-functional teams to define the brand story, manage campaigns, as a top-tier digital marketing partner.Key Responsibilities 1. Brand Strategy & Positioning Develop and own the overall brand strategy defining voice, tone, visual identity, and market positioning. Strengthen brand equity across owned, earned, and paid channels. Conduct competitive benchmarking and audience research to refine positioning.2. Marketing Communications Oversee content, PR, events, and digital marketing efforts aimed at brand awareness. Develop and execute integrated campaigns (digital, social, events, media, etc.) to promote thought leadership and service capabilities.Collaborate with internal teams to ensure all external communication reflects the brands voice and values.3. Thought Leadership & PR Build visibility through media partnerships, award submissions, industry reports, and executive profiling. Manage PR agencies and relationships with journalists and publications. Drive content-led campaigns highlighting success stories, innovations, and client impact.4. Performance & Measurement Define KPIs for brand marketing efforts awareness, engagement, share of voice, and lead contribution. Use analytics and reporting to measure and optimise campaign performance.5. Leadership & Collaboration Lead and mentor a marketing team, including content, design, PR, and social media professionals. Work cross-functionally with sales, delivery, and HR to ensure brand consistency across touchpoints (e.g., employer branding, client communications, recruitment marketing).Brand Marketing Operations Ensuring smooth functioning of brand content operations Ensuring Video Production & Marketing operationsQualifications & Experience 1015 years of experience in brand marketing, corporate communications, or integrated marketing roles. Experience in digital marketing, advertising, or technology sectors preferred. Proven track record of managing multi-channel marketing campaigns and building brand equity. Strong storytelling, creative, and analytical skills. Excellent leadership and communication abilities.Must-Have Skills Brand strategy development and execution Integrated marketing campaign management Public relations and media handling Data-driven marketing decision-making Team leadership and stakeholder management

Apply Now