Exhibition Marketing Manager

JOB PURPOSE: The Marketing Manager will execute integrated digital and traditional marketing campaigns to drive exhibitor, delegate and visitor growth for the energy event in India. This role requires a hands-on marketer experienced in digital performance campaigns, database growth, marketing automation and content execution for B2B events.KEY ACCOUNTABILITIES: Integrated Campaigns: Plan and execute multi-channel marketing campaigns across email, social, search, digital display, and partnerships to achieve audience and revenue targets. Digital Marketing Execution: Deliver paid media campaigns (LinkedIn, Google, Meta), SEO optimisation, and remarketing activities. Track, analyse and optimise performance to improve ROI. Database Growth & Segmentation: Build, verify, and expand target databases using internal records, industry directories, content leads and partnerships. Manage segmentation, scoring, and campaign targeting. Email Marketing & Automation: Build and deploy automated email journeys and nurture flows to convert leads and re-engage past audiences. Monitor metrics and optimise performance. Website & Content Management: Maintain and update web content, landing pages, and event listings to ensure accuracy, engagement and strong conversion performance. Analytics & Reporting: Maintain weekly Excel-based dashboards on campaign performance, audience data and lead generation; provide data-driven insights and recommendations. Onsite Support: Assist with onsite marketing activities — registration, branding, media relations, and data capture.QUALIFICATIONS, EXPERIENCE, & SKILLS: Minimum Qualifications and Knowledge: Event marketing experience Minimum Experience: 2+ years in mid manager level in event marketing Job-Specific Skills: • Strategy creation and critical path analysis • Experience in the use of databases in both mass and targeted direct marketing campaigns • Experience managing the production of mobile apps and online registration systems • Stakeholder and partner management • Website user experience • Budget management, including budgetary responsibility for decision making relating to a wide variety of potential marketing channels • Strong knowledge of MS Office Suite, including: MS Word, Outlook, and Excel • Excellent interpersonal skills and the ability to effectively communicate with and relate to all levels both within and outside the organisation • Excellent negotiation and relationship building skills • Strong attention to detail • Experience using an email service supplier (ESP) including setting up HTML & plain text emails Behavioural Competencies: • "Can do" attitude • Demonstrate diligence and good time management • Be trustworthy, professional and reliable • Demonstrate good teamwork with co-workers/peers dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.

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