Performance Marketing Manager

Company Description Shay is a modern Indian brand that focuses on the kitchen, the heart of the home where family gathers and culinary magic happens. Shay aims to be a holistic brand for home cooking and food, providing products, content, and services. We offer an extensive product selection and a seamless shopping experience across marketplaces, our website, and an offline store.Role Description This is a full-time on-site role for a Performance Marketing Manager, located in New Delhi. The Performance Marketing Manager will be responsible for managing and optimizing online marketing campaigns across various digital channels. Day-to-day tasks include developing and executing marketing strategies, analyzing performance metrics, managing budgets, running A/B tests, optimizing for conversion rates, and coordinating with other teams for integrated marketing efforts.Qualifications Manage marketplace ad accounts (Amazon Ads, Flipkart PLA, etc.) to drive profitable growth Drive paid traffic through Meta Ads, Google Ads, and other digital channels Optimize campaigns for ACoS, conversion rates, and keyword performance Analyze search terms, category trends, and competitor data to improve product visibility Plan and run full-funnel campaigns with a strong focus on ROAS Use data tools (GA4, Meta Pixel, etc.) for attribution, funnel analysis, and optimization Strong analytical skills and proficiency in market analysis Budget management and performance reporting skills Ability to run A/B tests and optimize for conversion rates Excellent communication and collaboration skills Experience in online homeware industry is a plus

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