Marketing Communications Specialist

Your roleAs Marketing Communication Specialist, you willexecute marketing strategies to achieve strategic objectives, sales and profit targets for Indiaensure that local activities are aligned with the global strategy and objectivesmanage all marketing programs and platformsThe position will be based in New Delhi.Your tasksImplement Global campaigns by localizing marketing assets and creating 360 campaigns that will target the key external and internal stakeholders.Manage and execute the annual marketing and communication plan as agreed with the ManagementCoordinate the planning of events with all relevant parties, external and internal.Manage all digital marketing programs and platforms, including:Collaborate with internal website teams to optimize user experience and SEOMaintain and grow the end user marketing databaseEmail communication to support campaignsDesign, build and maintain social media presenceDevelop the content plan to support the marketing objectives across all owned digital platforms (social media, website and CRM)Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Utilize strong analytical ability to evaluate end-to-end customer/end user experience across multiple channels and customer touch pointsWho you areA bachelor’s degree in Communications, Marketing, Business, Media Studies or Public Relations3 – 5 years proven working experience in Social Media Marketing or as a Digital Media SpecialistExcellent consulting, writing, proofreading, editing (photo/video/text), presentation and communication skillsBasic web editing skills and experience with HTML and Content Management SystemsKnowledge of Online Marketing and good understanding of major marketing channelsStrong familiarity with the business applications of social media platforms (Instagram, Facebook and LinkedIn) and CRM systems (e.g. Social Studio, Sales Force/Pardot)Experience in implementing and maintaining SEO best practiceHighly proficient in spoken and written English

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