Healthcare Marketing Associate

Job Type: Full-timeLocation: Green Park, New Delhi (On-site) Company: EPIA – Egg Preservation Institute of Asia Experience: 1–3 years Industry: Fertility • Women’s Health • HealthcareAbout the Role EPIA is looking for a dynamic Healthcare Marketing & Business Development Associate to support digital marketing, patient education, and referral-building with gynaecologists and wellness partners. This is a hybrid role combining marketing execution with on-ground relationship management.Key Responsibilities Marketing & ContentCreate and support content for social media, reels, posts, newsletters, and brochures. Assist with SEO basics, website updates, and digital campaign coordination. Manage monthly content calendars and coordinate with designers & video teams.Social Media & Digital GrowthHandle daily posting on Instagram, LinkedIn, Facebook, and YouTube. Track analytics and support lead generation funnels. Coordinate influencers and manage deliverables.Referral & Business DevelopmentReach out to gynaecologists and women’s health practitioners for referrals. Build and maintain relationships with clinics, wellness partners, and corporates. Share program details, brochures, and maintain referral performance trackers. Support doctor visits, B2B partnerships, and cross-referral opportunities.Patient Acquisition & CRMCoordinate with clinic teams to ensure smooth lead handling and follow-ups. Maintain CRM hygiene and assist with patient journey improvements.Events & ActivationsSupport corporate workshops, college sessions, small meetups, shoots, and fertility campaigns.Requirements Bachelor’s degree in Marketing, Communications, Healthcare, or related fields. 1–3 years of experience in healthcare marketing/BD/wellness (freshers with strong skills may apply). Strong communication & interpersonal skills — confident speaking with doctors and clients. Comfortable with Instagram, Canva, basic analytics, and digital content creation. Organised, proactive, and able to work in a fast-paced clinic environment. Bonus: understanding of fertility, IVF, or women’s health.What We Offer Competitive salary + performance incentives Deep learning in fertility & women’s health marketing Fast-growth role with potential to become Marketing or BD Manager Work with a modern, science-driven women’s health brand

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