SEO Specialist & Performance Marketer

Company Description Vynce Digital Pvt. Ltd. specializes in helping businesses establish and grow their digital presence with tailored, end-to-end solutions. From building responsive, modern websites to running impactful advertising campaigns and providing secure hosting services, we align strategy, creativity, and technology to deliver measurable results. Our mission is to make digital growth accessible by designing engaging websites, managing data-driven ad campaigns, and focusing on transparency and performance. We value long-term partnerships, prioritizing quality and client confidence to help brands thrive in a competitive digital landscape.Location: Remote (Full-time) Need to work 48 hours/week Salary: ₹25,000 – ₹45,000 (Fixed) Bonus: Performance-based (for campaign ROI, conversions, and client success)Role OverviewWe’re hiring aGrowth & Performance Marketing Specialistwho willown the growth function end-to-end— fromacquisition(SEO, Paid Ads) toactivation(landing pages, funnels, CRO) toretention(reporting, client success). This isnot a “run ads only” role . We’re looking for someone who truly understands howtraffic → lead → MQL → customer → repeatworks — and can optimize every stage. You’ll work directly with theFounder/Managerto shape campaign strategy, offer positioning, funnel design, analytics, and client reporting.What You Will Do1. SEO & Organic Growth Build and execute full-funnel SEO strategies — technical, on-page, and off-page. Conduct keyword research, content gap analysis, and competitor audits to find new ranking opportunities. Optimize titles, meta tags, internal linking, and site architecture for crawlability and ranking. Collaborate with content/design teams to create SEO-led landing pages and blogs that actually convert. Track performance viaGA4, Google Search Console, Ahrefs, SEMrushand drive monthly improvements. Stay proactive about algorithm updates, Core Web Vitals, and traffic changes — and act fast.2. Performance Marketing (PPC / Paid Social / B2B Ads) Plan, launch, and managehigh-ROI campaignson: Google Ads (Search, Performance Max, Display, Remarketing) Meta Ads (Facebook, Instagram) LinkedIn Ads (B2B lead generation) Set up proper conversion tracking, pixels, and GTM events. Define campaign goals — leads, sales, booked calls, form fills, or eCom purchases. Continuously A/B testad copies, creatives, landing pages, and audiences. Monitor and improveCAC, CPA, CPL, ROAS, frequency, CTR. Allocate and optimize budgets weekly/monthly for maximum efficiency. Buildretargeting and lookalike audiencesto deepen funnel performance.3. Growth Strategy & Funnel Management Designmulti-touchpoint lead generation funnels(ad → landing page → email/WhatsApp → sales call). Implement CRO tactics — heatmaps, form optimization, headline testing, social proof, urgency triggers. Collaborate with tech/content teams to build landing pages onWebflow, WordPress, or no-code tools. Set upnurture sequencesfor leads that don’t convert immediately. Identifyquick winsfor scaling: new geos, offer angles, audience segments, remarketing layers. Contribute tointernal growth playbooks, SOPs, and offer packagingto acquire more clients.4. Client Management, Reporting & Retention Act as theprimary marketing POCfor assigned clients. Conductweekly/bi-weekly performance calls : what worked, what didn’t, and what’s next. Create and present detailedcampaign performance reports(traffic, leads, CPL, ROAS, MQLs). Educate clients on strategic decisions —brand vs. demand, TOFU vs. BOFU, retargeting logic. Identifyupsell/cross-sellopportunities (e.g., SEO + Ads, Funnels + Ads, Content + Performance). Work internally with design, dev, and content teams to ensure timely execution.5. Analytics, Dashboards & Documentation Build and maintain dashboards inGA4, Looker Studio, or Sheets. Track key metrics:traffic, source/medium performance, leads, conversion rate, CPL, retention, ROI. Delivermonthly growth reportswith insights and action items (not just screenshots). Maintain campaign documentation, learnings, and audience data for future optimization.You’ll Be a Great Fit If You Have4+ years of hands-on experiencein SEO, Paid Ads, and Growth (agency or startup). Are fluent in tools like: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager GA4, Google Tag Manager, Search Console Ahrefs / SEMrush / SimilarWeb Understandsales funnels, CAC/LTV, and customer journeys. Can confidently explainwhy CPL increasedorwhy a TOFU campaign is needed. Can handle multiple accounts and prioritize formaximum ROI. Areself-driven, fast-moving, and experiment-focused— you prefer testing over waiting for “perfect conditions.” Experience with B2B lead gen, SaaS, international markets, or landing page tools.How to Apply Send us: Your Resume Your Portfolio Links to campaigns / case studies / dashboards (if available) A short note about your best-performing campaign and why it worked Email:faisalshah@ Make sure to apply via Linkedin and then send us the email which is mentioned above!What Success Looks Like Organic traffic growth across client accounts. Paid campaigns achieving healthy CPA and ROAS targets. 1–2 high-converting funnels live and optimized. Clients receiving clear monthly reports + next steps. New growth ideas added to the Vynce Digital playbook. Internal SOPs/processes created for repeatable performance.What We Offer Core team position in afast-growing performance agency. Direct access tofounder-level strategy and decision-making. Hands-on work withreal budgets, real clients, and real impact. Freedom topropose, test, and scale your own ideas. Exposure tointernational brandsacross diverse industries. Clear career path →Performance Lead → Head of Growth → Marketing Director. A culture thatvalues execution, creativity, and results — not politics.

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