Marketing Automation Specialist

Position Overview The Marketing Automation Executive/Associate will support the execution and optimization of automated campaigns across multiple digital channels. Working closely with theContent Amplification and Sales teams , this role will focus on setting up workflows, testing communication, monitoring performance, and ensuring campaigns run smoothly. Preference will be given to candidates withhands-on CleverTap, Meta experience Key Responsibilities Campaign Execution & Support Assist in creating and launching automation workflows (email, SMS, WhatsApp) Manage day-to-day execution of triggered journeys such aswelcome series, cart abandonment, reorder nudges, subscription renewals, and loyalty campaigns . Ensure campaign assets (copy, creatives, CTAs) are uploaded accurately and on schedule. Data & Segmentation Support segmentation of customer databases withinCleverTapfor personalized targeting. Regularly update and maintain customer lists, ensuring accuracy and hygiene. Monitor real-time campaign performance dashboards and flag anomalies. Testing & Optimization ConductA/B testingon subject lines, creatives, CTAs, and timing. Track open rates, CTRs, conversions, and retention metrics; share insights with the Manager. Suggest small optimizations to improve campaign effectiveness. Cross-Team Collaboration Work withBrand Managersto ensure campaign content reflects the brand’s voice and guidelines. Coordinate withContent Amplification, SalesandCustomer Service teamsto align retention and reactivation campaigns with promotions and product availability. Tools & Reporting OperateCleverTap, Meta, Instagram, Google Ads, etc.for campaign setup, journey building, and reporting. Prepare weekly and monthly reports summarizing campaign outcomes. Support integration checks between CleverTap and CRM/eCommerce systems. Skills & Qualifications Bachelor’s degree in Marketing, Business, or related field. 1–2 years of experience inmarketing automation, CRM, or digital marketing . Hands-on experience with CleverTap(preferred). Basic knowledge of segmentation, personalization, and campaign workflows. Strong attention to detail, accuracy, and organizational skills. Eagerness to learn and grow into a managerial automation role over time.

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