Digital Marketing Manager

Meta & Google Ads Expert – Fintech Location: New Delhi | Experience: 4–6 years | Industry: Fintech / BFSI We are a fintech platform redefining access to secured and unsecured loans for SMEs, business owners, and builders. We are looking for a Meta & Google Ads Expert to drive performance marketing campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Discovery, Performance Max) . Key Responsibilities: Plan, execute, and optimize end-to-end paid campaigns targeting borrowers, SMEs, CAs, and builders. Manage CPL, CTR, ROAS, and loan conversion optimization . Build and maintain pixels, conversion APIs, and tracking dashboards . Ensure G2 verification and compliance with Meta & Google policies for financial services. Collaborate with content, design, and tech teams for integrated growth campaigns . Conduct A/B testing for creatives, keywords, and audiences. Monitor campaign performance and prepare weekly ROI reports . Requirements: 4–6 years of experience in Meta & Google Ads, with at least 2 years in fintech/BFSI . Proven experience in lead generation campaigns in regulated industries . Hands-on expertise with Google Ads Manager, Meta Business Manager, Google Tag Manager, and Analytics . Knowledge of financial advertising restrictions and verification processes . Strong analytical, optimization, and campaign management skills. Preferred: Experience with loan marketplaces, NBFCs, or digital lending platforms . Multi-language targeting experience (English + regional). SEO and organic growth knowledge to complement paid campaigns. What We Offer: Competitive salary with performance-linked incentives . Leadership role in fintech digital marketing growth . Exposure to lenders, borrowers, and ecosystem partners . Fast-paced, startup culture .

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