Shopify & PPC Specialist

Job Title: Shopify & PPC Specialist Location: Connaught Place, New Delhi Employment Type: Full-time About the Role We’re looking for a detail-oriented Shopify & PPC Specialist who can directly manage our e-commerce website while running paid advertising campaigns to drive traffic and conversions. This role is execution-heavy and ideal for someone who enjoys getting hands-on with both platforms and performance data. Key Responsibilities Shopify (Hands-on Execution): * Maintain and update the Shopify store — products, collections, and content. * Optimize website speed, layout, and user experience to maximize conversions. * Install/configure Shopify apps as needed for store functionality. * Troubleshoot issues and implement fixes independently or with minimal developer support. * Monitor analytics to ensure smooth operations and highlight areas for improvement. PPC (Performance Campaigns): * Set up, manage, and optimize paid campaigns on Google Ads and Meta Ads. * Perform keyword research, competitor benchmarking, and targeting optimization. * Track KPIs (CTR, CPC, ROAS, conversions) and adjust campaigns for performance. * Test ad creatives and landing pages to improve cost efficiency. * Stay updated with advertising platform updates and best practices. Qualifications & Skills * 1–3 years of hands-on experience with Shopify store management. * Proven track record of running successful PPC campaigns. * Understanding of SEO fundamentals and e-commerce conversion funnels. * Familiarity with tools like Google Analytics, Tag Manager, and Meta Ads Manager. * Basic HTML/CSS knowledge is a plus but not mandatory. * Strong analytical and problem-solving skills with attention to detail. What We Offer * Competitive salary with performance-based bonuses. * Exposure to a fast-growing e-commerce environment.

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