Social Media Manager (Founder's Office)

Overview Sknly  is a women-led, premium bodycare brand from India. Think whipped-cream textures, dessert-inspired moods, and seriously good, clean formulas. We’re building the most fun shower on the internet and a community that loves good skin (and good vibes). We’re hiring a Social Media Manager  to join our small founding team. This is a creative + execution-heavy role for someone who lives in Reels, understands brand voice, and can turn ideas into scroll-stopping content fast. You’ll work directly with the founder, own our social storytelling end-to-end, and help shape a category-defining D2C beauty brand from the ground up. Role:  Social Media Manager (Full-time) Location:  Delhi NCR (hybrid) Start:  Immediate What You'll Do Own the calendar:  Plan, ideate, and manage a monthly content calendar across Instagram (primary), YouTube Shorts, Pinterest, and LinkedIn. Make the work:  Script, shoot, and edit high-retention short-form videos; design quick, on-brand creatives in Canva/Adobe; draft hooks, captions, and CTAs. Community love:  Reply to DMs/comments, run story formats, and turn followers into superfans while keeping Sknly’s playful-premium tone tight. Creators & UGC:  Source and brief creators, manage gifting/PR seeding and deliverables, and repurpose UGC with clear usage rights. Launch with polish:  Co-lead shoot moodboards, on-set capture, asset organization, and go-live rollouts for product drops and brand moments. Measure what matters:  Track saves, shares, ER, audience growth, watch time, CTR/UTM performance, and social-led revenue; report insights and iterate weekly. Partner across growth:  Work with performance to spin organic winners into paid variants (hooks, cuts, formats) and keep messaging consistent across touchpoints. Keep the brand tidy:  Ensure every asset follows our look/feel (icons, fonts, copy, color) and evolves with the playbook. Who You Are 1-2 years  in social/content for beauty, D2C, or lifestyle (agency or startup). A portfolio of Reels/Shorts  you’ve personally produced (show retention, not just aesthetics). Hands-on with CapCut/Adobe Premiere (basic), Lightroom/Photoshop or Canva , and scheduling tools (Later/Meta Suite/etc.). Strong creative writing for hooks, scripts, and captions  that convert views into engagement and clicks. Comfortable planning and coordinating shoots  (UGC, behind-the-scenes, founder POV). Data-curious with clear understanding of ER, watch-time, and what makes content save-worthy . Organized, proactive, and calm during launch weeks; open to occasional evening/weekend moments around big drops. Nice to have Experience with influencer ops/PR seeding  and social commerce (tags, link-in-bio). Basic Shopify  knowledge. Comfortable being on-camera  when needed. Why Join Us Help build India’s first ultra-whipped, fruit-powered bodycare  brand -> a fresh white space in beauty. Founder-level exposure & ownership   -> what you make goes live (fast). Learn more in 6 months  here than 2 years  in a traditional setup. Women-led  team, creative freedom, and products people genuinely love. Competitive compensation + performance-based upside, and a very upgraded shower routine. Apply on LinkedIn or send me your resume to

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