Performance Marketing Manager

Create & execute a performance marketing strategy & execute the plan by understanding the markets & audience behavior of the respective geographies. Understanding budgets & ROAS to plan for the months spent & expected revenues. Identify and test new channels to continually look at ways to grow the brand's funnel Creating and executing a strong performance marketing strategy (Google ads & Facebook ads) & execution plan Developing and managing digital prospecting and remarketing campaigns Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels Identifying and testing new channels to continue to meet or exceed established critical metrics Working closely with the management to share funnel conversion improvement ideas, feedback, & present results. Develop and oversee overall performance marketing strategy Create and manage Google Ad campaigns. (SEM) Create and manage Facebook Ads and Instagram Ads. (Social media advertising) Regularly review and optimize all advertising campaigns for positive ROAS Manage paid listings on third-party websites and media partners Manage Google Analytics to track and measure all marketing campaigns Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimization action plans to sales and marketing teams Conduct regular conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and assets. Key Skills and Qualifications: Should have 2+ years of experience in Google Shopping Ads and Facebook Ads on E-Commerce platforms. Should have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience. Should possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights and recommendations. Should be a highly goal-oriented individual and have excellent communication skills. Should be open-minded, curious, and a strong problem solver. Should be a performer and Achiever. Must have leadership qualities and mindset. Should possess excellent analytical skills and consumer behavior trends to drive actionable insights and recommendations. Should be a highly goal-oriented individual and have excellent communication skills. Should be open-minded, curious, and a strong problem solver.

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