Digital Marketing Manager

Location: Noida, Uttar Pradesh | Type: Full-time | Industry: Home Decor, Gifting, Wedding Company Description Ekaani - Spreading Happiness is a premium home furnishings, décor, luxury gifting, and lifestyle products brand with 20 stores across India. Known for high-quality craftsmanship and timeless designs, we specialize in bulk and corporate orders, including wedding invites and exclusive gifting services to make every occasion memorable. Ekaani  is looking for a Digital Marketing Manager  to lead our digital performance and help scale our online presence across channels. We already have an in-house content and social team—now we’re looking for a digital lead who can build and optimize our paid strategies, email funnels, customer acquisition channels, and oversee end-to-end digital performance. Responsibilities: Plan and execute digital marketing strategies across performance, retention, and acquisition channels. Work closely with paid marketing and SEO teams to ensure unified brand communication and ROI. Manage digital budgets, campaign performance, attribution, and reporting. Identify and implement automation tools and CRM enhancements to improve conversion and LTV. Analyze metrics to continuously improve marketing KPIs (ROAS, CAC, CTR, CVR). Requirements: 3–6 years of digital marketing experience, preferably in D2C or e-commerce brands. Hands-on experience with performance marketing, customer journey mapping, and data analytics. Familiarity with tools like Google Analytics, Meta Ads Manager, Klaviyo, Shopify, etc.

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