Social Media Marketing Specialist

Job Description for Social Media Marketing Specialist Company: SecNinjaz Technologies LLPProfile: Social Media Marketing SpecialistLocation: New Delhi (On - site)Experience Range: 3 – 4 yearsSalary: Competitive (No Bar for Potential Candidates)Education: Bachelor's/Master's degree in Marketing, Communications, or a related fieldAbout Us:SecNinjaz Technologies LLP is a dynamic, innovative company seeking to expand its digital presence. We are looking for a talented and driven Social Media Marketing Specialist to join our team and help elevate our online presence. If you are passionate about digital marketing and have a knack for creating captivating social media content, we would love to hear from you.Job Overview:We are looking for a creative and experienced Social Media Marketing Specialist to manage and grow our digital footprint across multiple platforms. The ideal candidate will be well-versed in executing digital ad campaigns, brand-building, and leveraging data analytics to optimize content and engagement. This role requires hands-on experience with various social media platforms, ad campaigns, and content creation, as well as a keen eye for trends and a strategic approach to online brand promotion.Key Responsibilities:Strategy Development: Design and implement social media strategies that align with SecNinjaz's broader marketing goals, ensuring consistent brand messaging and targeted audience engagement.Content Creation & Brand Management: Oversee brand presence across key platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.), ensuring a cohesive and engaging content strategy.Ad Campaigns: Plan, execute, and optimize paid and organic social media campaigns to increase brand awareness, drive traffic, and convert leads into customers.Performance Tracking & Reporting: Continuously monitor the performance of social media campaigns, analyze KPIs, and use data to optimize strategy and content. Prepare actionable reports for management.Engagement: Actively engage with audiences through comments, messages, and posts to maintain a strong brand voice, build relationships, and foster a positive community.Trend spotting: Stay ahead of the curve by keeping up-to-date with the latest trends, tools, and algorithm changes on social media platforms.Collaboration & Coordination: Work closely with creative teams to develop compelling visual and written content that resonates with our target audience. Also, collaborate with influencers and strategic partners to broaden the brand's reach.SEO Integration: Apply SEO best practices to complement social media campaigns and enhance visibility.Skills & Qualifications:Proven Experience: 3-4 years of experience running successful ad campaigns and managing social media accounts.Platform Expertise: Proficient in Meta Ads (Facebook, Instagram), LinkedIn Ads, and other social media ad platforms.Content Creation: Strong ability to create compelling copy, design layouts, and produce videos or collaborate with creative teams to develop multimedia content.Analytical Skills: Solid experience with tools like Google Analytics, Meta Insights, and social media management platforms (Meta Business Suite, Hoot suite, Buffer).SEO Knowledge: Understanding of SEO principles and how they integrate with social media efforts.Creative and Strategic: Strong creative thinking with an ability to see the bigger picture while focusing on key metrics for success.Communication: Excellent written and verbal communication skills with an ability to tell engaging brand stories.Multitasking & Time Management: Ability to handle multiple tasks, meet deadlines, and manage competing priorities in a fast-paced environment.Team Player: Strong collaboration skills to work effectively with other departments (e.g., sales, design, and content teams).Why SecNinjaz Technologies LLP?Opportunity to work in an innovative, fast-growing companyDynamic and creative work environmentCompetitive salary and growth opportunitiesWork with a collaborative team of talented professionalsIf you are ready to take your social media marketing skills to the next level and make an impact with a forward-thinking tech company, apply today!

Created: 2025-06-14