Growth Executive, Offline GTM (Legal AI)

Job Title: Executive Lead – Offline GTM and Growth (Legal AI) Company: Lawroom AI Location: Delhi NCR (Primary) Travel: Frequent travel to High Courts in Delhi, Punjab and Haryana, KarnatakaAbout the RoleLawroom AI is building the future of legal work using AI. We are looking for a street-smart, relationship-driven professional to lead offline go-to-market efforts among advocates, law firms, and legal chambers.This role focuses on on-ground adoption, in-person demos, workshops, and relationship building inside court ecosystems. The ideal candidate is comfortable working in the field, engaging with lawyers, and driving real usage of a product through trust and education.Key ResponsibilitiesOffline Sales and Lawyer AcquisitionDrive direct sales of Lawroom AI subscriptionsConduct in-person product demos in courts, chambers, and officesBuild strong relationships with advocates, clerks, juniors, and bar associationsOwn territory-wise revenue and user onboardingHigh Court Focused GTM ExecutionExecute hyper-local GTM strategies forDelhi High CourtPunjab and Haryana High CourtKarnataka High CourtIdentify practice-specific use cases in litigation, drafting, research, and case preparationUse peer influence and word-of-mouth within the legal ecosystemWorkshops, Training, and EventsPlan and execute offline workshops onAI-powered legal researchFaster drafting and case preparationDaily productivity for litigatorsPartner with bar associations, law chambers, and law collegesConduct hands-on training sessionsConvert workshop participants into paying usersGTM Strategy and User AdoptionFollow an education-first approach to sellingDrive Trial to Habit to Subscription adoptionEnable live trials during demos and workshopsOnboard senior advocates as early championsLeverage jun

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