Operations backend-Lead Generation

We are looking for a detail-oriented and proactive professional with strong communication skills to manage and convert leads into qualified appointments. The candidate should be skilled in handling inbound and outbound leads via email and LinkedIn, ensuring timely responses and effective follow-ups.Key Responsibilities Lead Response & EngagementBe the first line of response for leads generated via:Custom OB (Outbound) initiativesMarketing email campaignsLinkedIn engagement and outreachEnsure prompt and professional and personalized communication with all incoming leads via email, LinkedInUnderstand lead requirements, urgency, and fit before moving them forward. Lead Qualification & Appointment SettingQualify leads based on predefined criteria (need, authority, timeline, relevance).Schedule high-quality appointments for internal stakeholders/sales teams.Maintain accuracy in stakeholder calendars and ensure zero overlap or miscommunication.Share structured lead context before appointments to maximize conversion success. Operational Backend & CoordinationMaintain and update CRM / lead trackers it:Lead sourceStatusFollow-up timelinesConversion outcomesFollow up persistently yet professionally to prevent lead drop-offs.Coordinate with marketing and stakeholders to improve lead quality and messaging. Process Improvement & Scaling SupportIdentify gaps in response time, lead quality, and conversion bottlenecks.Suggest process improvements to increase appointment conversion rates.Support scaling efforts by handling increasing lead volumes without compromising quality.Key Skills & CompetenciesStrong written and verbal communication skills (email, LinkedIn, calls).Experience in lead generation, inside sales, or appointment setting.Ability to handle high-volume leads with discipline and structure.Comfortable working with CRM tools, spreadsheets, and scheduling platforms.Highly organized, detail-oriented, and follow-up driven.Professional, polite, and persuasive communication style (not aggressive sales).Preferred Experience1–4 years of experience in backend sales operations, lead generation, or appointment setting.Experience working with B2B leads and senior stakeholders is a plus.Familiarity with email campaigns, LinkedIn outreach, and inbound lead management.Success MetricsLead response turnaround timeLead-to-appointment conversion rateAppointment show-up rateStakeholder satisfaction with lead qualityAbility to manage increased lead volumes efficiently

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