Head of Content Architecture

About the CompanyHumour Me is not an agency. We are building India’s first organic virality engine for brands. We help Tier A brands win without relying on paid media — by engineering content formats that scale distribution natively across YouTube, Instagram and emerging platforms. We don’t optimise posts. We architect repeatable content systems. Now we’re hiring the person who can build those systems at scale.About the RoleWe are looking for a Head of Content Architecture — someone who understands that content success is structural, not accidental. This is not a social media role. This is not a copywriting role. This is not a production management role.ResponsibilitiesThis role owns:Hook engineeringFormat designRetention curve optimisationNarrative pacingThumbnail psychologyVirality triggersPlatform-native distribution mechanicsYou will work directly with the founder and lead architecture thinking across our biggest brand accounts.What You Will OwnFormat Design Design scalable YouTube & Reels formats for Tier A brandsBuild format libraries that can run 20–50 episodes without fatigueEngineer cold opens that win the first 5 secondsDefine narrative arc structures for 8–12 min long-formRetention Engineering Analyse retention graphs weeklyIdentify drop-off inflection pointsRestructure scripts based on dataImprove CTR via title + thumbnail frameworksDesign A/B testing loopsYou must be fluent in: CTR | AVD | Watch Time | Completion % | Share TriggersVirality Systems Identify pattern repetition across high-performing contentBuild repeatable “viral architecture stacks”Reduce founder dependency on instinctTurn creative thinking into documented frameworksTeam Upgrade Review scripts for structure (not grammar)Push creative teams to think in hooks, not headlinesBuild internal playbooksUpgrade our creative pods into thinking podsWho This Is ForYou are:10–12 years into content / video / growthObsessed with retention graphsHave scaled at least one YouTube channel meaningfullyHave broken format ceilingsThink in systems, not individual postsComfortable challenging the founderEmotionally stable under pressureBonus:Experience with D2C / consumer brandsExperience in high-volume short-form pipelinesExperience turning insight into frameworks Who This Is NOT ForSocial media managersPure copywritersProduction supervisorsClient servicing professionalsDelegators without depthWhy Join Now?We are at an inflection point. You won’t inherit a slow-moving system. You will design the system. If you want comfort — this isn’t it. If you want leverage — this is it.LocationDelhi (In-office. We build high-performance culture in person.)

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