Amazon PDP & Search Algorithm Optimization Lead

About us:Welcome to The DOM Family! We are a 35+ year-old family-owned and operated business rooted in trust, innovation, and a deep commitment to families. Headquartered in New Jersey with a global footprint, our team is made up of passionate, experienced (and often parenting) professionals who design, develop, and manufacture baby products that parents love and families trust. Despite decades of experience, we embrace a start-up spirit–nurturing growth, valuing relationships, and constantly learning as we innovate across every aspect of our business. We’re a fast-growing consumer brand with a strong presence across Amazon, Walmart, Target, and a DTC Shopify store, Ever and Ever Baby. Our mission is to deliver high-quality, thoughtful products to parents who want the very best for their children. At our core, we’re a family–not just a team–driven by purpose, progress, and a shared goal of keeping customers happy at every touchpoint. Amazon PDP & Search Algorithm Optimization LeadCompany: Dream On MeFunction: Marketplace Growth | E-Commerce | Digital CommerceLocation: Remote / HybridEmployment Type: Full-TimeAbout Dream On MeFor over three decades, Dream On Me has built products trusted by families across North America—from nursery furniture and mattresses to strollers, bassinets, and children’s essentials. As we continue scaling across marketplaces, we are investing in world-class digital commerce talent that understands how products get discovered, trusted, and purchased.The OpportunityWe are hiring an Amazon PDP & Search Algorithm Optimization Lead to own organic visibility, product page conversion, and content strategy across our marketplace portfolio.This is not a listing management role.This is a business-critical growth role for someone who deeply understands how Amazon actually works—search behavior, ranking signals, conversion psychology, retail readiness, catalog architecture, and algorithm change.You will own how customers discover our products, how our listings outperform competitors, and how content becomes a measurable growth engine.Who This Role Is ForThis role is for marketplace builders, operators, and growth thinkers.You’ve likely scaled brands inside:High-growth consumer brandsMarketplace agenciesE-commerce portfolio companiesMarketplace aggregatorsFounder-led digital commerce businessesYou don’t think in silos.You understand that ranking is influenced by:Content relevanceSearch indexingCatalog structureAdvertising efficiencyInventory healthReviews and customer sentimentPricing and promotional strategyCategory behaviorMobile shopping experienceYou test, adapt, and stay ahead.Search Algorithm LeadershipOwn organic visibility across our marketplace portfolio.You will:Track and interpret changes across Amazon search behavior, indexing patterns, browse structures, and content policies.Identify ranking shifts before they impact revenue.Build scalable keyword and content frameworks that protect and grow market share.Develop strategies around semantic search, attribute relevance, conversion signals, and emerging marketplace AI behavior.PDP Conversion OptimizationOwn best-in-class product detail pages across multiple brands.You will lead:Product titlesKey feature bulletsProduct descriptionsBackend search termsA+ Content / Premium A+Brand Store messagingImage sequencingInfographics and conversion messagingEvery PDP must win on:DiscoverabilityTrustMobile experienceConversionComplianceCompetitive IntelligenceYou will constantly study the market.You will:Analyze competitor movement, keyword gaps, category trends, and content strategies.Identify whitespace opportunities before competitors do.Monitor category leaders and emerging disruptors.Build repeatable content playbooks that scale across product lines.Tools may include but not limited to:Helium 10Data DiveJungle ScoutPacvueCatalog & Growth OperationsYou understand that content cannot be separated from operations.You will:Diagnose indexing losses, suppression risks, and ranking drops.Optimize variation structures, attributes, parent-child relationships, and browse placement.Partner with advertising, operations, inventory, and analytics teams to drive full-funnel growth.Testing & ExperimentationRun structured content testsLaunch copy experimentsOptimize image order and messagingTest bundles, claims, and merchandising strategiesTranslate insights into scalable standardsWhat Success Looks LikeIncrease organic keyword rankings across priority ASINsImprove conversion rates across core categoriesReduce suppressed or non-indexed listingsIncrease share of category trafficBuild repeatable content systems that scale across brandsRequired5+ years of advanced marketplace growth experienceProven success scaling brands on AmazonDeep expertise in:Seller Central / Vendor CentralFlat files and catalog troubleshootingSearch indexingVariation strategyListing complianceA/B testingConversion optimizationPreferredExperience in:Juvenile productsFurnitureHome goodsMattressesConsumer productsKnowledge of regulated product content including:GREENGUARD GoldASTMCPSIABSAWhat We ValueWe value builders over maintainers.We value people who:Think commerciallyChallenge assumptionsMove fast with dataObsess over the customerStay ahead of platform changeTurn complexity into scalable growthWe want to talk.If you know how marketplace search evolves before competitors react…If you know how content drives category leadership…If you can connect catalog, search, conversion, operations, and customer behavior into one growth engine.

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