Associate CRO

About The CompanyOptiphoenix, a Conversion Rate Optimization (CRO) agency specializing in AB Test Development with a global footprint. Over the last eight years, we've partnered with renowned brands such as Taj, Jabra, ButcherBox, and PiqueTea, helping them revolutionize their digital strategies to substantially improve critical customer metrics, including Revenue, Conversion, and Engagement.As we continue to grow, we're seeking passionate individuals who are eager to join our mission-driven journey. If you are motivated by the opportunity to drive meaningful change and excel in conversion optimization and A/B testing, we invite you to join our team. CRO Specialist As a CRO specialist, you will use creativity and strong analytical skills to understand website behavior, identify opportunities to increase conversion, revenue, and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. This is a customer-facing role requiring outstanding relationship management skills.About the RoleAs an Associate CRO, you will use a mix of creativity and analytical thinking to understand website behavior, identify opportunities to improve conversion rates, and support the execution of optimization strategies. This is a customer-facing role requiring strong communication and coordination skills.The ideal candidate should be data-driven, curious, and willing to learn how user behavior impacts design and conversions. Exposure to UI/UX wireframing would be an added advantage.What you do:Use qualitative (heatmaps, session recordings, surveys, etc.) and quantitative (Google Analytics or similar) data to analyze website performance and understand user behavior Assist in setting up and maintaining web analytics frameworks to track key performance indicators and conversion points across the user journey Understand the “why” behind the data and contribute to actionable insights to improve UX, lead generation, and online sales Support in defining and maintaining optimization programs across websites, landing pages, forms, and CTAs Work on iterative optimization processes (hypothesis, design, test, measure, optimize) and assist in deriving insights from experiment results Support the development of hypotheses, testing roadmaps, and reports for A/B testing, multivariate testing, and personalization initiatives Collaborate with developers, analysts, and researchers to ensure smooth execution of projects Requirements:Prior experience of 1+ years of optimizing user experience/digital marketing campaigns/email campaigns/or anything that directly impacts revenue generated by the website Prior experience in a customer-facing role or equivalent history of increasing customer satisfaction with excellent presentation skills Conversant and able to use marketing platforms and tools that can measure and drive marketing programs and conversions; examples include Google Analytics, VWO, Adobe Target, Click-tale, Adobe Analytics, Tag management solutions, Tag audit solution, Optimizely, Google Optimize, and/ or similar tools. Understanding best practices for UI and UX for websites Understand how e-commerce websites work(what ROI, AOV, conversion rate, etc.) Experience with research tools, including HotJar, CrazyEgg, LuckyOrange/ heatMaps/ poll/ surve Zarget or other similar tools, will be a plus. Experience with multichannel media campaign,s including a working knowledge of paid search, testing ad tex,t and landing pages Optimization, SEO will be a plus. Prior experience working in a diverse client portfolio Benefits of working at Optiphoenix!Health Insurance: Company-sponsored health insurance! Work Flexibility: Our global clients follow a 5-day work week, and so do we. We offer flexible hours and a supportive work-from-home policy. Culture and Community: Participate in company-sponsored team outings, social events, and an annual trip that foster community and camaraderie. Professional Growth: Outstanding learning and growth opportunities for all roles, including working on challenging projects with passionate colleagues. Our CRO team also gets opportunities to travel onsite to Australia and the U.S. to collaborate with our clients. Support and Rewards: Benefit from competitive salaries that are at or above industry standards, along with company-sponsored lunches. Empowered Environment: Embrace our no official leave policy, rooted in trust; dress comfortably with no formal dress code required. We are an equal opportunity employer. We celebrate diversity and are committed to building a versatile environment for all our employees.

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