NPD Manager – Haircare

Job Title: NPD Manager – HaircareCompany: MARS CosmeticsLocation: Netaji Subhash Place (NSP), Delhi (On-site)Role summaryOwn end-to-end haircare product development from concept to launch—driving formulation, packaging, claims, costing, timelines, and cross-functional execution with internal teams and 3P manufacturers.Key responsibilitiesLead haircare NPD pipeline: define winning concepts, briefs, claims/USPs, and launch plans across shampoos, conditioners, masks, serums, oils, scalp treatments, styling, etc.Manage formulation development with 3P labs/OEMs: prototype development, performance benchmarks, stability, finalization, and scale-up.Translate consumer problems into measurable targets (e.g., anti-hairfall, anti-dandruff, repair, frizz control, volume, scalp oil control, curl care).Drive packaging development: component selection (pumps, droppers, flip-tops), compatibility, leakage/transport robustness, artwork readiness, vendor coordination.Own performance and quality: sensorial targets (foam, slip, rinse feel), efficacy alignment, fragrance direction, and QA handover.Own costing (COGS/BOM): target pricing, value engineering, MOQ planning, and margin guardrails.Coordinate regulatory readiness for India: compliant claims/labels, documentation with RA/QA partners, safety and required testing support.Benchmark competitors and global trends (actives, delivery systems, sensorials, formats) and convert into clear specs.Requirements4–8 years in haircare NPD (brand side or OEM/ODM), with multiple launches shipped.Strong understanding of surfactant systems + conditioning polymers/silicones/oils (shampoo/conditioner/scalp formats).Comfortable running vendor cycles: iteration discipline, timelines, negotiation, and scale-up execution.Strong project management; confident with BOM/COGS/MOQ and margin targets.High ownership, speed, and cross-functional collaboration.Nice to haveExperience in scalp serums/anti-dandruff/anti-hairfall categories; exposure to clinical-style testing or salon-grade benchmarks.Familiarity with packaging performance testing (leak, pump output, viscosity fit, consumer usability).

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