Primary Objective:Own and grow total company revenue (online + marketplace + sale strategy), with clear category focus.Owns completely:Category selection (what to scale, what to pause)Online revenue (D2C + marketplaces)Sale & bundle strategyAds performance (Meta + Google via agency)AOV, conversion rate, repeat rateMonthly & quarterly revenue targetsDoes NOT own:Brand aestheticsStore leasingVendor sourcing(these stay with you / partner)Weekly KPIs:Revenue vs targetROAS by channelTop & bottom SKUsInventory velocityCash generated This person decides, not asks.Ideal background:6–10 years in consumer brand / D2C / retailHas managed ₹30–100 Cr revenueStrong with numbers, not just marketing language