CRO Specialist

Conversion Rate Optimisation SpecialistWhat you will do dailyLanding Page Optimization (70%)Build landing pages using Unbounce, Instapage, or WordPress + ElementorRun 3-4 A/B tests per account monthly (headlines, CTAs, forms, layouts)Optimize for mobile-first and 90+ PageSpeed scoresReduce form friction, add trust signalsAnalysis & Reporting (20%)Analyze user behavior with Hotjar/Lucky OrangeMap funnels, identify drop-off pointsCreate monthly reports for internal teamTeam Collaboration (10%)Coordinate with PPC and SEO teamsProvide summaries for client callsNote: You won't talk to clients—our CSM team handles thatMust HavesExperience2-4 years in CRO, landing page design, or optimizationProven conversion improvements (have specific examples ready)B2B lead generation experience (forms/calls)—NOT e-commerceTechnical SkillsBuild pages with Unbounce/Instapage OR WordPress + ElementorRun A/B tests (Google Optimize, VWO, etc.)Google Analytics (funnels, conversion tracking)Basic HTML/CSS helpfulCore KnowledgeCRO best practices (CTAs, forms, mobile-first, trust signals)Page speed impact on conversionHeatmap tools (Hotjar, Lucky Orange)CommunicationStrong written English for reportsClient calls NOT required (CSM handles)Nice to HaveGoogle PageSpeed optimization (90+ scores)Call tracking tools (CallRail, CallTrackingMetrics)Multi-industry experienceClient communication skills (faster career growth)

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