Entrepreneur in Residence: Sports Tech

Entrepreneur-in-Residence: Sports Tech Venture What we’re building In India, we often hear parents say, “I wish my child had a coach like that growing up.” But most coaches today struggle to build a sustainable career. And most parents don’t know where to begin when it comes to structured coaching for their kids. We’re working to change that. This venture aims to build India’s largest ecosystem of globally certified, locally trusted sports coaches. Our mission is to equip coaches with the tools and training they need, and make it easier for parents to find credible, structured coaching for their children. We’ve spent the last few months speaking to parents, analysing coaching curriculums like FINA’s, running surveys across cities, and laying the groundwork. Now, we’re looking for someone to help stitch it all together. Who we’re looking for You’re someone who enjoys building from scratch. You like figuring things out, testing assumptions, and getting real-world feedback quickly. You don’t need all the answers upfront but you’re confident about finding them. You’re thoughtful, resourceful, and care about getting the details right. You can switch between strategy and execution without missing a beat. What you’ll work on 1. Finalising the first sport and city Analyse data from 32 cities, 169 parents, and 200+ children Use parameters like coach density, parental demand, and academy infrastructure to help us lock the first 1–2 sports (Swimming, Football, Badminton, Tennis) Map school clusters and coaching hubs in shortlisted cities to identify launch locations 2. Building the parent engagement strategy Refine the parent value proposition — why structured coaching matters, how to choose the right sport, how to assess a child’s readiness Draft and test early tools: questionnaires, FAQs, onboarding emails, video explainers Run 1:1 validation calls with parents across Tier 1 and Tier 2 cities Help design the onboarding journey — from first website visit to signing up for the pilot program 3. Reaching out to schools Identify and connect with schools that have a strong parent base but lack structured sports coaching Craft our pitch for schools — how our model helps them improve student wellbeing, parent trust, and extracurricular credibility Work on partnerships with school chains and independent institutions to run pilots or after-school programs Design a conversation guide for school principals, sports coordinators, and trust-run institutions 4. Structuring the coaching program Work with the team to build the tiered certification and training program for coaches Map it to global best practices (e.g. FINA Level 1, NIS structure) but adapt it to Indian realities Build the delivery model — how much is online, how much is in-person, who delivers, and where Create simple frameworks for tracking coach performance and student progress 5. Designing and prepping the pilot Plan the first pilot across selected city and sport Build operational readiness: coach onboarding, parent enrolment, scheduling, feedback loops Track key outcomes and set up rapid iteration cycles to refine the program Work closely with content, design, and research support to make sure everything we do feels credible, well-designed, and easy to access This role might be right for you if: You’ve spent 3–6 years in early-stage startups, edtech, consulting, or something similar You’re excited about the potential of sports education in India You’re not afraid of ambiguity, and you like figuring out new markets You can write clearly, plan thoughtfully, and execute reliably You care about building something useful, not just shiny Bonus if you’ve worked with certification programs or youth-focused platforms before If this is you - please email a covering letter along with your resume to

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