Optimization Specialist

Digital Analyst – Web & Experience AnalyticsJob SummaryThe Digital Analyst will drive insights into user behavior and site performance acrossdigital landscape. This role supports experience optimization through advancedanalytics, journey analysis, and actionable reporting for stakeholders across UX,Product, and Marketing.Key Responsibilities● Analyze user journeys, funnels, traffic patterns, and engagement metrics to informexperience strategy.● Develop dashboards and performance reports using tools like Tableau or Power BI.● Translate complex analytics into clear business insights for cross-functional teams.● Collaborate with optimization and marketing teams to support A/B testing andpersonalization analysis.● Ensure data quality through validation of tagging and analytics setup (via GTM orAdobe Launch).● Identify user behavior trends to surface actionable UX and content insights.Required Skillset & Experience● Minimum 5 years of experience in digital analytics or web data analysis.● Strong knowledge of GA4, Adobe Analytics, or other enterprise analytics tools.● Experience with visualization tools such as Tableau, Power BI, or Looker.● Ability to translate data into clear, actionable insights.● Good understanding of customer journeys and digital experience KPIs.● Familiarity with tagging frameworks and GTM/Adobe Launch.Technology Platforms & Tools● GA4● Adobe Analytics● GTM / Adobe Launch● Tableau / Power BI / Looker Studio● Hotjar● Excel/Sheets

Created: 2025-07-01