Consumer Insights Manager

Consumer Insights ManagerLocation: New Delhi Team: NPD/Growth Experience: 3 to 6 years in D2C/Consumer BrandsAbout the RoleAt Antinorm, great products are built on a deep understanding of the consumer. This role will own the consumer insights function, translating behavior, feedback, and market signals into sharp, actionable inputs for product, brand, and growth decisions.You will work closely with the founding team across NPD, positioning, and strategy, and play a central role in shaping how the brand understands and serves its consumers.What You Will Own1. Consumer Insights EngineBuild a structured understanding of consumer motivations, needs, and pain pointsTrack purchase drivers, barriers, and post-purchase satisfactionSynthesize signals from multiple sources into clear, decision-ready insights2. Consumer Behaviour, Cohort Understanding and RetentionAnalyze customer behavior across the full lifecycle: first purchase, repeat, and advocacyIdentify patterns that drive retention, product adoption, and category entryBuild cohort-level frameworks that inform both product and growth decisionsOwn CRM strategy and execution: manage lifecycle journeys across email, WhatsApp, and push notificationsMap retention triggers and drop-off points, and build automated flows that move consumers from trial to loyaltyWork with growth and brand to ensure CRM communication is insight-led, not just campaign-driven3. NPD and Product InsightsPartner with the NPD team to inform new product developmentPrioritize features and improvements based on consumer evidenceShape product-market fit by ensuring all product decisions are rooted in consumer understanding4. Competitor and Category IntelligenceTrack and analyze competitive positioning, product offerings, and consumer perception across brandsConduct ongoing category and industry research to surface emerging trendsIdentify whitespace opportunities and inform category strategy5. Strategic Inputs for Growth and BrandProvide insights that sharpen messaging, positioning, and conversion strategyContribute to brand narrative and storytelling grounded in consumer realityEnsure alignment between consumer expectations and how the brand shows up across touchpointsCore ResponsibilitiesBe the voice of the consumer internally: drive industry research, trend tracking, and consumer behavior analysisConceptualize and support development of innovative personal care and consumer products backed by insightsDefine and execute consumer insight-gathering processes including qual and quant research, feedback loops, and cohort analysisDrive end-to-end new product launches: from concept and consumer validation through to GTM executionDevelop product mix strategies spanning pricing, packaging, SKU architecture, and COGS inputsCollaborate with Research and Formulation teams to drive product development projectsBuild and institutionalize core marketing capabilities around consumer insights, data analytics, and strategic planningContribute to channel GTM planning, communication development, and budgeting in coordination with growth and brand teamsWho This Role Is ForYou have 3-6 years of experience in:Consumer insights, strategy, growth, or product rolesD2C brands, consumer goods companies, or management consultingYou are:Deeply curious about consumer behavior and what drives decision-makingAble to connect data, observation, and intuition into a coherent point of viewStructured in thinking and clear in communication, able to translate complexity into actionComfortable working in ambiguity and building functions from scratchHigh-ownership, business-oriented, and invested in outcomes not just outputsSkills and CapabilitiesStrong analytical thinking with the ability to identify patterns and draw actionable conclusionsQualitative and quantitative research capabilities: survey design, consumer interviews, data analysisAbility to synthesize complex information into clear, structured insights and recommendationsCross-functional collaboration: comfortable working with NPD, brand, growth, and founder-level stakeholdersFamiliarity with product development lifecycle processes, from concept through launchWhy This Role MattersAntinorm is building for consumers who want better, not just different. In a category often driven by habit and misinformation, deep consumer understanding is our sharpest competitive edge.This role is not a support function. It is a strategic one. The person in this seat will directly shape what we build, how we position it, and who we build it for.

Apply Now