Growth Manager-Giftcards (B2C)

Role Overview:We are looking for a Growth Manager – Giftcards (B2C) to drive digital revenue growth for Rooter Shop, with a strong focus on gift cards and gaming-related digital products.The ideal candidate brings hands-on experience in B2C marketing, particularly in scaling gift card sales or digital commerce businesses. Should have a proven ability to drive sales through data-driven online campaigns, customer lifecycle marketing, and channel optimization. You will own the end-to-end growth including planning, executing gaming-led promotions, improving funnel performance, ensuring product visibility, availability and building high-impact influencer and creator partnerships that drive measurable business outcomes.This is a highly execution-focused role suited for someone with strong analytical thinking, ownership mindset, and a deep understanding of the gaming ecosystem and digital consumer behaviour.Key Responsibilities:1. Sales & Transaction Growth (Core Ownership)Own GMV and transaction targets for Rooter Shop (B2C)Plan and execute weekly growth initiatives to drive volume through offers, bundles, placements, and campaignsContinuously optimize pricing, promotions, and product visibility to improve conversion and scale sales2. Influencer & Creator PartnershipsBuild and manage creator and influencer partnerships with a focus on driving measurable salesExecute creator-led commerce initiatives including live streams with CTAs, creator bundles, and drop campaignsTrack performance, manage payouts, and report ROI at a creator level3. Channel Performance Tracking & OptimizationTrack daily and weekly performance across paid, influencer, organic, community, and referral channelsAnalyze performance data to identify trends, gaps, and growth opportunitiesDrive quick optimizations across creatives, offers, landing pages, SKU focus, and targeting4. Campaigns, Events & Promotions (Gaming Calendar)Plan and execute promotions aligned with game launches, esports tournaments, festivals, and weekendsDesign promotional mechanics such as limited-time deals, bundles, cashback/discounts, flash sales, and creator codesCoordinate campaign execution across store placements, creatives, banners, and communication channels (push, WhatsApp, community)5. Supply & Assortment Management (B2C Digital Products)Ensure strong supply health across SKUs, including availability, pricing competitiveness, and uptimeWork closely with partners to manage replenishment of digital products (top-ups, gift cards, in-game currency)Identify demand gaps and expand the catalog using data insights, seasonality, and community demand6. Execution & Operations (Day-to-Day)Maintain store hygiene, including accurate pricing, offer setup, banners, and product visibilityCoordinate with internal teams (creative, community, support, finance, partner ops) for fast executionHandle escalations impacting sales such as payment issues, partner downtime, pricing mismatches, and failed ordersSuccess Metrics:GMV and transaction growth (weekly and monthly)Channel contribution and efficiency (ROAS / CAC, where applicable)Conversion rate and payment success rateRepeat purchase rate and retention cohortsSupply KPIs: SKU availability %, partner uptime, order failure rate, refund rateInfluencer KPIs: sales per creator, code usage, CAC vs baselineRequirements:Minimum 3 years of experience in e-commerce growth, commerce operations, performance marketing, partnerships, or category/sales operationsExperience with digital goods (gift cards, top-ups, in-game currency)Strong analytical skills with the ability to interpret dashboards and drive data-backed decisionsHands-on execution mindset with experience running campaigns end-to-endComfort working with multiple stakeholders and external partners/vendorsStrong interest in the gaming ecosystem, including games, esports, creators, and gamer purchasing behaviourNice to have:Exposure to creator-led growth, community-driven commerce, or gaming brandsVendor or partner management experienceQualifications:Bachelor’s degree in Business, Marketing, Economics or a related fieldEmployee Benefits:Hybrid Work Model: Embracing flexibility, we offer a hybrid work model where employees can enjoy the best of both worlds.About Rooter:

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