Web Experience Designer

About Brand ImpetusThe internet has enough websites. We only make the ones that deserve to exist.Brand Impetus is a remote design studio crafting high-craft web experiences for fast-moving companies, startups backed by Y-Combinator and Sequoia, and founder-led brands that understand design is the product.Our work has earned recognition on Awwwards, not because we optimise for awards, but because we refuse to ship anything we're not genuinely proud of.We're a small, focused team. Which means when you join, you're not designer number fourteen waiting years for a meaningful brief. You own projects end-to-end — discovery, direction, delivery - from day one. Your work gets seen, recognised, and added to a portfolio worth having.We're looking for a Web Experience Designer who designs like a director and thinks like a strategist.What You'll Actually Be DoingLead end-to-end design for client websites — from first wireframe to polished, dev-ready Figma files – Run or participate in discovery sessions: extract brand direction, translate ambiguity into design decisionsDesign interactive, scroll-worthy experiences — not just clean layouts, but sites with character and soulDefine or evolve visual identity across a project: typography, colour, motion intent, layout logicCreate interaction concepts and motion references for Webflow developers to build from – Maintain and evolve component libraries and design systems across multiple active projectsPresent work to clients confidently; take feedback, push back when it matters, iterate quicklyStay current on web design trends — and know exactly when to ignore themWho You Are3–5 years of experience designing websites — not apps, not dashboards, websites — with a portfolio that proves itExpert-level Figma skills: components, auto-layout, variables, prototyping, dev-ready handoffs – A sharp, instinctive eye for typography, whitespace, visual hierarchy, and pacingYou think strategically, not just stylistically — every decision has a reasonComfortable working across multiple concurrent projects without losing quality or missing deadlinesSelf-directed with strong async communication habits — you don't need a manager hovering over youConfidently presenting ideas to clients and holding your ground on design decisions you believe inCurious, experimental, and genuinely obsessed with the web as a creative mediumNot the Right Fit If...Your portfolio is primarily mobile app UI — we work on the web, exclusivelyYou need step-by-step briefs and daily direction — we work async and expect you to own your projectsYou're a trend-follower who can't explain why a design choice worksYou've only worked in large agencies where one person does one narrow thing – You're not comfortable talking directly to clientsToolsFigma — your primary environment, know it deeplyWebflow — not optional; you should understand how designs translate to Webflow buildsShopify — familiarity helpful for e-commerce projectsMotion (Lottie, After Effects) — nice to have – Slack / Notion / ClickUp — how we run projects day-to-dayHow We WorkFully remote — work from wherever you do your best thinkingAsync-first — we respect deep work time; updates via Slack, not back-to-back meetingsYou'll join client standups when needed and communicate directly — no account manager in betweenMultiple projects run concurrently; you manage your own time and prioritiesFeedback comes fast, delivery timelines are tight, quality is non-negotiablePerksCompetitive salary — ₹7–14 LPA depending on experience and portfolioFully remote, async-first – Paid time offAnnual learning budget — tools, courses, design resourcesAccess to award-level work featured on Awwwards, Muzli and moreA small, high-trust team that genuinely loves the craftApply through the link belowWe are not accepting applications through this platform. Apply through the link below; it's the only way in.

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