Social Media Executive – Influencer Collaborations & Content Creation

Role OverviewWe are looking for a creative and proactive Social Media Executive who will manage influencer collaborations and create engaging in-house content for our social media platforms. The role involves working closely with creators while also producing product-focused content such as flatlays, reels, and quick shoots for Instagram.Key ResponsibilitiesInfluencer CollaborationsIdentify, research, and reach out to relevant fashion and lifestyle influencers aligned with the brand aesthetic.Manage end-to-end influencer collaborations including outreach, negotiations, product dispatch, and content timelines.Coordinate with influencers to ensure timely delivery of reels, stories, and posts.Maintain an influencer database including engagement rates, pricing, and collaboration history.Track performance of influencer campaigns and report insights.In-House Content CreationCreate basic in-house content for Instagram including product reels, styling videos, flatlays, and behind-the-scenes content.Shoot and style product flatlays and simple product shoots for social media and website use.Assist in creating reels showcasing product details, drapes, and styling ideas.Ensure all content aligns with the brand’s visual identity and aesthetic.Social Media CoordinationAssist in planning social media calendars and launch content.Coordinate with the design and marketing teams for campaign assets.Stay updated on Instagram trends, reels formats, and viral content styles.Requirements1–3 years of experience in social media management, influencer marketing, or content creation.Strong understanding of Instagram, reels, and influencer marketing.Basic skills in shooting and styling product content using a phone or camera.Good eye for aesthetics, fashion styling, and visual storytelling.Strong communication and coordination skills.PreferredExperience working with fashion or lifestyle brands.Familiarity with basic editing tools like CapCut, InShot, or Adobe apps.Interest in fashion styling and social media trends.

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