Creative Strategist (Social Media Copywriter): US Market, Remote

Location: Remote (India)Working Hours: 11AM-8PM ISTStart: ImmediateAbout the Company: Muses Consulting Studio is a Gen-Z marketing agency based in the US, working with fast-growing brands across F&B, fashion, and consumer tech. We design and execute high-volume UGC and influencer campaigns, campus ambassador programs, and experiential activations that connect our client brands with their consumers authentically, both online and offline.We’ve partnered with brands like Blank Street, Warner Bros. Discovery, Comcast, Lucky Energy, and more; and we’re now evolving Muses into its next creative chapter.The OpportunityWe’re hiring a Creative Strategist to own all short-form script writing across TikTok and Instagram for multiple consumer brands. This is a high-volume, performance-driven role inside a fast-growing startup. You will write 30–80 short scripts per day (8-30 seconds, occasionally longer), working closely with a Campaign Manager to analyze performance, identify winning hooks, and iterate daily based on results.What You'll Do: Write high-performing TikTok & Instagram scripts at scaleIdentify winning ad concepts, hooks, and content frameworksRepurpose and adapt successful formats across brandsUse trend, pop culture, and platform + competitor research to develop fresh anglesReview daily performance data with the Campaign Manager and iterate accordinglyContribute to community engagement (commenting, social listening, creator outreach, etc.)Pitch ideas proactively and support other creative and strategic needs across the companyWho You AreChronically online and deeply fluent in Gen Z internet languageAvid consumer of TikTok, Reels, pop culture, and trends (especially US-based content)Strong instinct for hooks, pacing, and short-form storytellingIdeally a creator yourself or someone who has made social contentComfortable writing at high speed and high volume without losing sharpness and wittinessPerformance-minded: you care about what converts, not just what sounds cleverEnergized by startup environments and willing to jump in wherever neededIf you live for trending audios, understand internet culture instinctively, and can turn that energy into scroll-stopping B2C content, this role is for you.Must-Have Skills: 2-4 years of experience in social media copywriting, short-form content strategy, performance marketing creative, OR as an active content creator on TikTok/InstagramProven ability to write high-performing short-form scripts (hooks, retention loops, strong CTAs)Deep understanding of TikTok and Instagram content mechanics (hook rate, watch time, retention, trend velocity)Strong instinct for identifying winning content frameworks and repurposing them across brandsFluent in Gen Z internet culture, trends, and American social media toneComfortable working from performance data and iterating quicklyStrong research skills (trend spotting, competitor analysis, concept mining)Clear, concise written communication and ability to take feedback fast

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