Graphic Designer

Key ResponsibilitiesCreative Design & ExecutionDesign marketing collaterals for digital platforms — Meta, Google, Instagram, YouTube, Amazon, and email campaigns.Create static and motion-based creatives that drive engagement, clicks, and conversions.Develop visually stunning layouts for product launches, brand campaigns, and festive promotions.Ensure all assets are on-brand, consistent in color palette, typography, and voice.Brand Identity & StorytellingMaintain and evolve Benny’s Bowl’s design language — warm, clean, and pet-friendly.Translate brand and product stories into visual concepts that resonate emotionally with pet parents.Collaborate with the copywriter and video editor to deliver integrated campaign visuals.Support packaging design and offline collaterals (flyers, stands, posters, events) when needed.Campaign & CollaborationWork with performance marketing team to create and test multiple ad creative versions (static + motion).Collaborate with content & video teams to ensure unified campaign storytelling.Adapt designs based on feedback from marketing data — optimize for CTR and engagement metrics.Manage multiple projects and meet deadlines in a fast-paced, startup environment.Key Success MetricsEngagement rates and CTR on creative assetsDesign turnaround time (TAT)Creative test performance (winner vs. control ratio)Consistency & recall in brand visuals across touchpoints

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