Social Media & Content Lead

About VYLAVYLA is a curated fashion marketplace bringing together India’s most promising homegrown brands. We’re building a platform where fashion is not just bought it’s discovered, styled, and experienced.The RoleThis is a high-performance sprint role.If you perform, this turns into a long-term opportunity. If you don’t, it ends there.Simple.What You’ll OwnBuild and execute VYLA’s Instagram presence from the ground upCreate and manage a 30-day content calendarExecute 15+ high-quality posts (reels/carousels/stories)Drive real engagement, not vanity metricsExecute 5 influencer collaborations (barter-based, ROI-focused)Launch and manage 1 brand awareness campaignWork closely with founder + design + performance teamWhat You Must Achieve (Non-Negotiable)3,000+ followers in 30 daysMinimum 10% engagement rateConsistent content output + premium brand positioningIf this sounds unrealistic to you, this role is not for you.What We’re Looking ForSomeone who understands fashion content + internet cultureStrong eye for aesthetic, styling, and storytellingKnows how to make content that people save, share, and followExecution-focused (ideas are useless without output)Comfortable working in a fast, founder-led environmentBonus if you:Have worked with fashion/lifestyle brandsUnderstand influencer collaborations deeplyCan think beyond Instagram (Pinterest, discovery, etc.)Why This Role MattersYou won’t just be posting content. You’ll be shaping how a brand is perceived from day one.

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