Growth Marketing Lead

About PeakRoutineWe're building the AI biomarker coach Apple Watch users have been waiting for. Your watch tracks 25+ signals — HRV, sleep, recovery, training load — and tells you almost nothing about what to do with them. PeakRoutine closes that gap with personalized AI coaching grounded in your real data. We're a small team, post-TestFlight, preparing for a Product Hunt launch and our first real growth push.The RoleYou'll own go-to-market for PeakRoutine end-to-end. This is a builder role, not a manager role — you'll be the one writing the LinkedIn posts, sliding into the Reddit threads, scheduling the concierge calls, and refreshing the App Store screenshots. The founder will be in the trenches with you; we need a partner who can run channels independently and tell us what's working.What You will actually DoLaunch Product Hunt within the next 4 weeks. Build supporter list, line up a hunter, write the launch-day comment, run the day.Run concierge onboarding for early users — schedule calls, capture insights, pull testimonials, feed product feedback back to engineering.Drive content marketing on LinkedIn and X — long-form posts on biomarkers, HRV, recovery science. Some writing from scratch, some editing of founder drafts.Own community engagement in r/AppleWatch, r/Biohackers, r/QuantifiedSelf, Indie Hackers — authentic participation, no spam, no burner accounts.Source and close micro-influencer partnerships — Apple Watch reviewers, HRV creators, quantified-self bloggers. 5–10K to 50K follower range.Optimize App Store presence — keywords, screenshots, copy. Help us get into Apple's editorial pipeline.Instrument and report on growth — D1/D7/D30 retention by source, CAC by channel, what's working and what's not. Weekly numbers, no vanity metrics.What we are looking for 2–4 years in growth or marketing roles at consumer apps, health/wellness brands, or early-stage startups. Bonus if you've worked on a subscription mobile app.Demonstrable track record running at least one Product Hunt launch (paid, side project, or otherwise) — show us the link.Strong writing in your own voice. We'll ask for samples.Comfortable in health/biohacking communities. You don't need to be a quantified-self person yourself, but you need to understand why someone tracks their HRV at 6am.Self-directed. We don't have time to manage a calendar of your tasks — you build the plan, we react and refine.What's BonusYou wear an Apple Watch and have opinions about it.You've launched or grown a health/fitness app before.You can run lightweight ad experiments (Meta, Reddit, X) when we're ready to spend.Familiar with AI tools — we already automate parts of our pipeline with Claude and want a teammate who can extend that, not gawk at it.CompensationBased on experience, 15–25 hrs/week to start.Path to full-time (salary + equity) within 3–6 months based on results.How To ApplyReach out to LinkdinA link to a Product Hunt launch you ran (or a comparable launch you owned).One paragraph on what you'd do in your first 30 days at PeakRoutine.Your favorite piece of writing you've published — yours, not ghostwritten.Skip the cover letter. We'll respond within 5 business days.

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