Social Media Manager

Job TitleSenior Social Media Manager – US Market (Instagram, TikTok & Paid Growth)Company – US-based Cannabis Packaging BrandLocationRemote (India-based candidates working on US market)Salary₹14LPA (Fixed for the right profile; performance-based growth)Experience RequiredMinimum 4+ years (Mandatory) (Candidates below this will not be considered)Role SummaryPackTHC is seeking a Senior Social Media Manager with deep expertise in Instagram, TikTok, and paid social growth for the US market. This is a strategy + execution + leadership role, not a basic posting job.You will own all major social media platforms end-to-end—driving growth, managing Meta Ads, leading content direction, and leveraging trends to build brand authority and conversions in the US cannabis-adjacent space.Key ResponsibilitiesSocial Media Strategy & OwnershipOwn and manage Instagram, TikTok, and all major social media platforms end-to-endDevelop and execute a US-market-focused social media growth strategyDrive brand awareness, engagement, traffic, and conversionsEnsure platform-specific content strategies (Reels, TikTok, Shorts, Stories)Instagram & TikTok Expertise (Core Requirement)Expert in Instagram and TikTok growth mechanicsLeverage trends, audios, formats, hooks, and timing to maximize reachCreate and guide high-performing short-form video strategiesUnderstand US audience behavior and content consumption patternsPaid Social & Meta Ads (Mandatory)Plan, execute, and optimize Meta Ads (Instagram & Facebook)Manage full-funnel campaigns: Awareness → Engagement → ConversionsAnalyze and optimize CTR, CPM, CPC, ROAS, and creative performanceEnsure compliance with platform policies for cannabis-adjacent brandsContent Direction & Team GuidanceLead and guide designers, editors, and content creatorsProvide clear creative briefs, content direction, and feedbackMaintain brand tone, visual consistency, and messagingConvert trends into brand-safe, conversion-focused contentAnalytics, Reporting & OptimizationTrack and analyze platform performance weekly and monthlyIdentify what’s working, what’s not, and whyContinuously optimize content and ads based on data and insightsShare actionable growth recommendations with leadershipMandatory Requirements (Non-Negotiable)4+ years of hands-on experience in social media managementExpert-level mastery of Instagram & TikTokProven experience managing all major social media platformsStrong expertise in Meta Ads & paid social performanceSolid understanding of US market, trends, and audience behaviorAbility to work independently with full ownership and accountabilityExperience in DTC, eCommerce, or brand-led businessesGood to Have (Strong Advantage)Experience with US cannabis / CBD / cannabis-adjacent brandsKnowledge of Shopify, DTC funnels, and social commerceInfluencer marketing and creator collaboration experienceFamiliarity with content compliance and ad restrictionsWhy Join PackTHCWork with a fast-scaling US brandHigh ownership and strategic decision-making powerCompetitive salary for senior talentCreative freedom backed by performance expectationsDirect impact on brand growth and revenueWho Should NOT ApplyFreshers or junior social media managersCandidates limited to only posting or scheduling contentAnyone without real Instagram, TikTok, and Meta Ads expertise

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