Social Media Manager

Bundled is looking for a data-driven Social Media & Growth Lead to own our brand’s voice and community scale-up in the U.S. market. We need a strategist who can bridge the gap between /"viral creativity/" and /"hard business metrics./"You will be responsible for defining our brand voice, owning the end-to-end community engagement strategy, and eventually building out the social team. You aren't just posting content; you are analyzing sub-segments of our audience to solve subscription fatigue and drive ROI.Key Responsibilities1. Brand Voice & Platform OwnershipStrategic Branding: Develop and enforce Bundled’s brand voice across TikTok, Reels, X, and LinkedIn. Ensure our /"vibe/" is native to U.S. internet culture while remaining professionally credible.Full-Funnel Content: Lead content production from high-level strategy to /"lo-fi/" mobile editing. You should know when to use a meme for awareness and when to use a testimonial for conversion.2. Advanced Analytics & Impact AssessmentData-Driven Decision Making: Move beyond vanity metrics. You will track CAC (Cost Per Acquisition), LTV (Lifetime Value), and Churn as they relate to social media efforts.Audience Segmentation: Analyze our followers to identify sub-segments (e.g., /"The Budget-Conscious Gen Z/" vs. /"The Busy Professional/"). Tailor messaging to solve their specific subscription-based pain points.Attribution: Use UTM parameters and platform-specific tracking to prove exactly how social media is impacting the bottom line.3. Community Scale-Up & EngagementGrowth Hacking: Execute proactive community-led growth strategies. You aren't just answering DMs; you are sparking the conversations that lead to /"Social Proof./"U.S. Economic Insights: Leverage an understanding of U.S. economic trends (e.g., /"The Subscription Squeeze/") to pivot our messaging and highlight Bundled’s value proposition.4. Leadership & ScalingTeam Building: As we grow, you will lead the recruitment and management of specialized roles (e.g., video editors, community managers, or data analysts).Cross-Functional Collaboration: Partner with Sales and Product teams to ensure social media insights are influencing our product roadmap.The /"Unicorn/" SkillsetCultural Fluency: Native-level grasp of U.S. slang, memes, and consumer psychology.Analytical Rigor: Proficiency in social listening tools (Sprout Social, Brandwatch) and web analytics (Google Analytics 4).Subscription Experience: (A Huge Plus) Deep understanding of the subscription economy, including how to market /"bundled value/" to combat subscription fatigue.Self-Driven Leadership: You are an /"intrapreneur/" who builds playbooks rather than waiting for them.Requirements5+ years in Social Media/Growth Marketing for U.S.-facing brands.Proven experience managing a marketing budget and proving ROI.Mastery of creative tools (CapCut, Canva, AI workflows, Sora) and analytical dashboards.

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