AI-Savvy Marketing Lead

Mandatory: Demonstrated proficiency with AI tools and their application in marketing (DO NOT APPLY without this experience)About the RoleAI is redefining how consumers discover, evaluate, and interact with brands. We are seeking a dynamic and AI-savvy Marketing Lead to drive consumer acquisition for KaraX(parent company C3alabs), our AI-powered meeting assistant and conversation intelligence platform designed for professionals, freelancers, and individual users.The ideal candidate will combine deep expertise in digital marketing, AI-powered optimization, and B2C growth strategies to acquire new customers.Key ResponsibilitiesConsumer Acquisition & GrowthOwn and execute full-funnel consumer marketing strategy to acquire new paying customers for KaraXBuild and optimize user acquisition funnels across paid channels (Google Ads, Meta, YouTube, LinkedIn)Design and implement referral programs, viral loops, and word-of-mouth marketing strategiesTarget key consumer segments: remote workers, freelancers, consultants, students, and productivity enthusiastsAI-Powered Marketing & OptimizationLeverage AI tools (ChatGPT, Claude, Gemini) for content creation, ad copy optimization, and audience targetingAI Search Optimization (AISO), Generative Engine Optimization (GEO),SEO and Search Experience Optimization (SXO) strategies will be an added advantage.Content & Social Media MarketingCreate engaging consumer content (videos, reels, tutorials, testimonials) that showcases KaraX's valueBuild and grow social media presence on Instagram, YouTube, Twitter, and LinkedInPartner with influencers, content creators, and productivity experts for brand awarenessManage app store optimization (ASO) for mobile app visibility and downloadsPerformance Analysis & Conversion OptimizationTrack and report on customer acquisition metrics, funnel performance, and conversion ratesLanding pages, onboarding flows, and pricing pages to maximize conversionsAnalyze user behavior data to identify drop-off points and optimize the user journeyQualificationsEducation & ExperienceBachelor's degree in Marketing, Business, Communications, or related field2-4 years of experience in B2C digital marketing, growth marketing, or consumer acquisitionMandatory: Demonstrated proficiency with AI tools and their application in marketing (DO NOT APPLY without this experience)Required SkillsSEO/AISO/GEO Expertise: Strong command of traditional SEO plus emerging AI search optimization techniques will be an added advantage.Paid Acquisition: Experience with Google Ads, Meta Ads, and other paid channels for consumer acquisitionSocial Media & Content: Proven track record of growing consumer engagement across social platformsAI Marketing Proficiency: Hands-on experience using AI tools (ChatGPT, Claude, Gemini, MidJourney) for content creation, optimization, and automationUnderstanding of AI Agents: Knowledge of how AI agents function and can be deployed for marketing automationAnalytics: Proficiency with analytics tools (anyone-Google Analytics, Mixpanel, Amplitude) to track user behavior and optimize funnelsPersonal AttributesSelf-starter with hunger to learn and adapt to new technologiesResults-oriented mindset with strong ownership of customer acquisition targetsCreative problem-solver who thrives in fast-paced startup environmentsStrong organizational & Communications skills and attention to detail

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