Head of Growth - (DTC / E-commerce)

Job TitleHead of Growth & Marketing (DTC / E-commerce – Pet Care)Market: United StatesLocation: Remote (India)Working Hours: 6:00 PM – 3:00 AM IST (California-aligned)Role OverviewThis is not a traditional marketing role.This role owns revenue, growth, and profitability for a US-based DTC pet care brand.You will operate like a business owner, not a campaign manager.You are responsible for:Driving online salesIncreasing repeat purchasesScaling growth profitablyIf your mindset is limited to running ads, posting content, or executing instructions, this role is not for you.Core Ownership Areas1. Revenue & Growth OwnershipOwn end-to-end online revenue generated via the websiteBe accountable for monthly and annual revenue targetsMake growth decisions with a strong focus on profitability, not vanity metricsContinuously identify levers to scale revenue efficiently2. Performance Marketing (Paid Acquisition)Own and optimize paid channels: Meta (Facebook & Instagram), GoogleControl and allocate ad budgets with strict ROI disciplineScale winning campaigns and aggressively cut underperforming spendCollaborate with creatives while staying performance-firstTrack CAC, ROAS, and contribution margin closely3. Shopify Store & Conversion PerformanceOwn the performance of the Shopify storeImprove conversion rate across the entire funnelOptimize:Product pagesPricing & offersBundlesCheckout flowMobile experienceDiagnose and fix friction points that reduce sales4. Email Marketing & Retention (Revenue-Focused)Own email as a revenue and retention channelPlan and execute campaigns for:PromotionsRepeat purchasesLifecycle flowsImprove repeat purchase rate and customer lifetime value (LTV)5. Brand Messaging & TrustOwn messaging across ads, website, and emailEnsure brand communication builds trust and drives conversionsMaintain consistency in tone, positioning, and value propositionTranslate customer insights into compelling messaging6. Conversion Rate Optimization (CRO)Continuously improve website conversion rateTest:OffersPricingMessagingPage layoutsUser journeysIncrease revenue without relying only on higher ad spend7. Full Customer Journey OwnershipYou own the entire funnel, including:Traffic acquisitionFirst purchase conversionRepeat purchases and retentionLong-term customer valueNo handoffs. No silos.8. Business & Profitability MetricsYou will actively improve:Average Order Value (AOV)Customer Lifetime Value (LTV)Repeat purchase rateContribution marginMarketing efficiency and cost controlDecisions must be data-driven, not opinion-driven.What We’re Looking ForMust HaveProven experience in DTC / E-commerce growthHands-on ownership of:Paid advertisingEmail marketingShopify or similar platformsDirect responsibility for sales or revenue outcomesStrong analytical and problem-solving skillsHigh ownership, independence, and accountabilityNice to HaveExperience working with US-based DTC brandsExperience with subscription or repeat-purchase modelsExperience managing agencies or small internal teamsWhat This Role Is NOTNot limited to content or social mediaNot just branding or awarenessNot a support function for salesThis role owns outcomes

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