Conversion Rate Optimization (CRO) Associate/Specialist (Agency Experience)

Wesolveforyouis a dynamic team of strategy-driven professionals dedicated to helping businesses achieve exponential sales growth. Through our Omni Channel approach, we diversify online and offline channels, optimize sales strategies, and position products effectively for target customers. Our services encompass brand presence enhancement, sales boost via Omni Channel strategies, sales strategy optimization, cost reduction in marketing and sales, and strategic product positioning.Role Description: We are looking for a data-driven and creativeCRO Specialistwho can analyze user behavior, design high-impact experiences, and optimize conversion funnels. You will be responsible for improving website performance, user journeys, and business outcomes through testing, research, and design thinking. This role directly contributes to revenue growth and digital success.Key Responsibilities:1- Design & UX Optimization Create high-fidelity wireframes and prototypes usingFigmawith strong focus on typography, layout, and usability. Design and optimize landing pages for multiple DTC and B2B brands based on campaign goals. Improve UI/UX flow across key pages such as home, product, checkout, and lead forms.2- Conversion Optimization Plan, execute, and analyzeA/B and multivariate teststo improve engagement and conversion rates. Identify drop-off points in funnels and implement data-backed improvements. Develop hypotheses and testing roadmaps aligned with business objectives.3- Data Analysis & Research Analyze website performance using tools such asGoogle Analytics, GA4, Hotjar, Microsoft Clarity , or similar. Use heatmaps, user recordings, and funnel reports to understand user behavior. Conduct competitor and industry research to identify CRO opportunities.4- Implementation & Collaboration Work closely with performance marketing, design, and development teams to implement tests and UX improvements. Coordinate with developers for smooth execution of design changes and experiments. Align CRO efforts with marketing campaigns, product launches, and business goals.5- Reporting & Optimization Track and report key KPIs such as conversion rate, bounce rate, session duration, and revenue per visitor. Build structured reports with insights and next-step recommendations. Continuously monitor industry trends, tools, and best practices in CRO and UX.Requirements: 1–2 years of hands-on experience inCRO, UX/UI design, or performance optimization . Strong proficiency inFigma(prototyping, layout, and responsive design). Solid understanding ofUX principles, user psychology, and persuasion techniques . Practical experience withA/B and multivariate testing tools(VWO, Optimizely, Google Optimize alternatives). Experience in designing and optimizing landing pages for performance. Familiarity withGA4, Hotjar, Clarity, or similar analytics tools . Basic knowledge ofHTML, CSS, and JavaScriptis a plus. Strong analytical mindset with attention to detail.Preferred/ Bonus Skills: Experience working withDTC or performance-driven brands . Experience optimizing checkout flows and SaaS funnels. Understanding of page speed, Core Web Vitals, and mobile-first UX. Experience with Shopify, Webflow, or WordPress.

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