Salesforce Marketing BSA / Functional Owner (SFDC Marketing)

About the RoleWe are hiring for our client for the role of Salesforce Marketing Business Analyst (BSA) / Functional Owner. This position focuses on bridging the gap between Marketing/Sales stakeholders and technical teams, with a strong emphasis on optimizing the Lead-to-Opportunity (L2O) funnel.The ideal candidate will lead discovery, define requirements, and produce high-quality documentation to ensure seamless execution across internal teams and global partners.Key DetailsLocation: RemoteWork Mode: Work From HomeExperience: 7+ yearsBudget: ₹1.6 LPMDuration: 6 months + extensionKey ResponsibilitiesMarketing-to-Sales Process Design (L2O)Define requirements for lead intake, scoring, and automated routingDocument conversion logic from Leads to Accounts, Contacts, and OpportunitiesEnsure accurate campaign attribution and ROI trackingRequirements Leadership & DocumentationLead discovery workshops and translate requirements into Epics and User StoriesCreate process maps (As-Is / To-Be) using LucidchartOwn Business Design Documents (BDDs) and ensure readiness for developmentFunctional Support & CollaborationAct as a liaison between business stakeholders and technical teamsCollaborate with Salesforce Architects to validate solutionsParticipate in Agile ceremonies including sprint planning and backlog refinementTesting & AdoptionLead User Acceptance Testing (UAT)Create test scenarios, manage defect tracking, and ensure business sign-offRequired Qualifications7+ years of experience as a Business Analyst3+ years of experience in the Salesforce ecosystemStrong experience in Marketing Operations or Sales Operations, specifically L2O workflowsExpertise in Jira, Confluence, and LucidchartSalesforce Certified Business Analyst or Administrator (mandatory)Strong understanding of Agile/Scrum methodologiesExcellent communication skills with the ability to work with US (PST) and India (IST) stakeholdersKey NotesImmediate to 15-day joiners preferred (up to 30 days for strong candidates)Only highly relevant (95–100% match) candidates to be consideredCandidates must be available for quick interview roundsMust be open to BOT round (if applicable)

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