Growth Marketing Manager

Job Title:Growth Marketing Manager Company :Hoora Technologies Location:Nagpur (On-site) Reports to:Marketing Head Experience:5+ years in Digital Growth & Brand Strategy Employment Type:Full-timeJob MissionYou will be the strategic engine behind Hoora’s demand generation and brand equity. Your mission is to bridge the gap between /"Brand/" and /"Performance/"—ensuring that every marketing rupee spent not only drives immediate service bookings and D2C sales but also strengthens Hoora’s identity as India's premier vehicle-care authority. You will own the full funnel, from top-of-mind awareness to long-term customer retention. Key Responsibilities1. Performance Marketing & User AcquisitionFull-Funnel Ownership:Design and execute high-velocity customer acquisition campaigns across Meta, Google, and LinkedIn to drive app downloads and service bookings. ROAS & CAC Optimization:Manage and optimize significant marketing budgets, ensuring a healthy balance between Customer Acquisition Cost (CAC) and Lifetime Value (LTV). Hyperlocal Strategy:Implement granular, location-based marketing strategies to support Hoora’s operations across 85+ cities. 2. Brand Strategy & Creative DirectionBrand Voice & Identity:Act as the custodian of the Hoora brand, ensuring consistency in messaging, tone, and visual identity across all digital and offline touchpoints. Content Synergy:Collaborate with the creative team to produce high-performing ad assets that tell a compelling story while driving measurable clicks. Market Positioning:Conduct competitor research and market analysis to refine Hoora’s value proposition in the evolving D2C and automotive service landscape.3. Conversion Rate Optimization (CRO) & AutomationFunnel Optimization:Use A/B testing and heatmapping to optimize landing pages and app journey flows, reducing drop-offs and increasing conversion rates. Marketing Automation:Build and manage sophisticated CRM and automation workflows (Email, WhatsApp, Push Notifications) to drive user engagement and repeat service cycles. 4. Data Analytics & ReportingGA4 & Measurement:Lead the implementation and monitoring of GA4 and other tracking tools to ensure 100% data accuracy across the marketing stack. Actionable Insights:Translate complex data sets into clear, executive-level reports and actionable strategies for the leadership team. Ideal Candidate ProfileExperience:5+ yearsof hands-on experience in Growth or Performance Marketing, ideally within a high-growthD2C, E-commerce, or Hyperlocalstartup. The Hybrid Skillset:A rare mix of /"Left-Brain/" analytical skills (Data, SQL, Funnels) and /"Right-Brain/" creative skills (Brand Storytelling, Ad Copy, Visual Design). Technical Mastery:Expert proficiency in Meta Ads Manager, Google Ads, GA4, GTM, and Marketing Automation tools (e.g., WebEngage, Clevertap, or similar). Problem Solver:A first-principles thinker who can identify operational bottlenecks and build marketing solutions to solve them. Education:Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field. Why Join Hoora?Scale:Be part of a brand already operating in 85+ cities with over 25 lakh app downloads. Impact:You won't just be managing ads; you will be building the systems that revolutionize an entire industry. Autonomy:Direct access to the leadership team with the freedom to experiment, fail fast, and scale what works.

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