Performance Marketing Manager – Meta & Google Ads

We are seeking a Performance Marketing Manager to own, optimize, and scale paid advertising campaigns for our international client portfolio. This is a role where strategic thinking meets hands-on execution—you'll be the architect of campaigns that drive real business outcomes while working directly with global brands.This is perfect for someone who sees performance marketing as both an art and a science, and thrives in a data-rich, results-driven environment.Key ResponsibilitiesCampaign Strategy & ExecutionBuild, launch, and optimize high-performing campaigns across Meta Ads and Google Ads platformsDevelop comprehensive media strategies aligned with client KPIs and business objectivesDesign and implement testing frameworks for audiences, creatives, messaging, and bidding strategiesPerformance Optimization & AnalysisMonitor campaign metrics (ROAS, CPA, CTR, CVR, etc.) and translate insights into actionable optimizationsConduct deep-dive analysis to identify growth opportunities and scaling potentialBuild attribution models and reporting dashboards that tell the full performance storyClient PartnershipServe as the strategic lead for assigned accounts, presenting insights and recommendations with confidenceTranslate business goals into performance marketing roadmapsIdentify upsell opportunities and propose strategic expansions based on dataTechnical ImplementationOversee pixel implementation, conversion tracking, and analytics setupTroubleshoot technical issues across platforms and ensure data accuracyStay ahead of platform updates, algorithm changes, and industry best practicesTeam CollaborationBrief creative teams with clear, performance-focused directionMentor junior marketers and interns on campaign management best practicesContribute to team knowledge sharing and process improvementQualificationsUpto 3 years of hands-on experience managing Meta Ads and Google Ads campaignsProven track record in managing Big budgets and delivering measurable resultsDecent understanding of conversion tracking, pixel implementation, and analytics platformsExperience with e-commerce, lead generation, or B2C campaigns across multiple verticalsProficiency in Google Analytics, Meta Business Suite, Google Tag ManagerAbility to interpret data, identify trends, and make data-driven decisions quicklyExcellent communication skills; comfortable presenting to clients and stakeholdersExperience with international clients (US, UK, EU markets) is a strong plusSelf-starter mentality with ability to thrive in a remote work environmentWhat We OfferFully remote setup with flexibility to work your wayCompetitive compensation reflecting your experience and impactDirect exposure to diverse international clients and industriesOpportunity to manage significant ad budgets and high-impact campaignsGrowth-oriented environment where your ideas and expertise drive decisionsCollaborative team culture with regular knowledge sharing

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