Business Head - D2C /Ecommerce

Company:Hoora TechnologiesLocation:Nagpur (In-office)Reports to:CEO Mission:Lead Hoora's D2C business, with full P&L ownership, to build a dominant brand in the automotive products market. Your main goal is to drive the business to₹20-25 Crore in yearly revenue .Salary & Benefits: Salary: ₹12–24 LPA + Performance-Based Incentives + ESOPs Type: Full-TimeKey Responsibilities P&L Management:Fully own the D2C vertical's P&L, ensuring end-to-end business delivery and achieving aggressive revenue targets. Performance Marketing:Run ROI-focused ad campaigns across Meta, Google, marketplaces, and affiliate channels to drive high-value traffic and conversions. Growth & Conversion Rate Optimisation (CRO):Build and optimise high-converting landing pages and eCommerce funnels. Use analytics and A/B testing to reduce drop-offs and improve user journeys. Product & Market Strategy:Work with product and sourcing teams to identify high-selling products (SKUs). Define pricing, positioning, and creative angles to maximise market response. Customer Retention:Execute retention strategies to boost repeat purchase rates and increase customer lifetime value (LTV) through channels like email, WhatsApp, and SMS. Data & Reporting:Track daily and weekly KPIs, including revenue, CAC, ROAS, LTV, and repeat purchase metrics. Maintain dashboards to share actionable insights with the leadership team. Cross-Functional Leadership:Lead and align teams across growth marketing, product, tech, and operations to ensure flawless execution of business goals.Ideal Candidate Profile Experience:Minimum 5+ years in a D2C, marketing, or business leadership role, preferably in the autocare or automotive products industry. Track Record (Mandatory):Must have a proven direct contribution to scaling a brand to₹20-25 Crore or more in yearly revenue . Skills:Deep knowledge of the D2C ecosystem, including paid media mastery (Meta, Google), funnel building, CRO, and retention marketing. Industry Fit:Experience with automotive product brands (like 3M, Turtle Wax, Wavex, Shinex, etc) or hyperlocal companies (like Zomato, Blinkit, GoMechanic, etc) is highly preferred. Technical Tools:Proficient with Shopify, GA4, Ads Manager, and CRM systems (e.g., Klaviyo). Location:Must be Nagpur-based or willing to relocate.

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