Visual Designer

Senior Graphic DesignerJob TitleSenior Graphic Designer / Senior Visual DesignerCompanyHoora TechnologiesLocationNagpur (In-office)Reports toCMO / VP MarketingExperience4+ years in Performance Creative DesignSalary & Benefits- Salary: 6-12 LPA [depending on experience] -- Type: Full-TimeJob MissionLead the visual identity and creative output for HOORA. Your mission is to create high-performing, data-driven design assets that directly boost conversions, maintain absolute brand consistency, and accelerate our growth in the D2C market.Key Responsibilities- Performance Design: Create and optimize high-performing, dynamic ad creatives for all digital platforms (Meta, Google, etc.). Use data insights to maximize measurable results like CTR and conversion rates. -- Brand Governance: Act as the guardian of the brand. Develop and enforce a scalable visual system to ensure every touchpoint—from ads to packaging—is consistent with our premium aesthetic. -- D2C Asset Production: Lead the design of all sales and marketing materials, including product catalogues, flyers, and digital feeds, with a focus on product positioning and driving sales. -- Content Collaboration: Work closely with the Content team, applying a basic understanding of copywriting to ensure visual designs enhance the marketing message. -- Cross-Functional Execution: Collaborate with Marketing and Growth teams to deliver large volumes of creative assets quickly and accurately.Ideal Candidate Profile- Experience & Industry: You have 4+ years of professional experience in graphic design for performance marketing, with a background at popular consumer D2C/B2C brands (or via a high-level brand agency). -- Mandatory Impact: Must have a proven history of creating designs that directly delivered measurable improvements in business metrics (e.g., increased conversion rates or reduced acquisition costs). -- D2C Skills: Strong expertise in product catalogue design, product positioning, and high-volume asset creation required by D2C models. -- Creative & Data Acumen: Expert in visual design and technical tools (Adobe Suite, Figma) combined with the ability to use data to validate and improve design choices. -- Soft Skills: Demonstrates a foundational understanding of copywriting and content marketing principles.-

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