Digital Content Manager

Role OverviewThe incumbent shall be responsible for ensuring successful communication development of select brands & their sales target, in line with the needs of the customer and the objectives of the business. He/she shall develop the brand communication, creative representation for end consumers and develop content for propagation through digital channels including social media.ResponsibilitiesSocial Media Ownership:Develop and implement comprehensive social media strategies aligned with brand, marketing, and business objectives.Define channel-specific growth roadmaps (Instagram, LinkedIn, Facebook, X, YouTube, etc.).Establish KPIs across awareness, engagement, conversion, and community growth.Track, analyze, and report performance metrics using social listening and analytics tools.Monitor trends, competitor activities, and emerging platform opportunities.Oversee audience engagement, response management, and escalation protocols.Influencer Management:Develop influencer marketing strategy aligned with brand objectives.Identify and onboard relevant influencers (macro, micro, KOLs, niche experts).Evaluate influencers based on audience quality, engagement authenticity, brand fit, and compliance requirements.Manage end-to-end influencer lifecycle: outreach, negotiation, briefing, contracting, and deliverables tracking.Define influencer KPIs (reach, engagement, conversions, sentiment).Track campaign effectiveness and ROI.Maintain influencer database and performance benchmarking framework.Monitor reputational risks and manage crisis scenarios if required. Platform Hygiene:Ensure all social media accounts adhere to brand, legal, and regulatory guidelines.Maintain updated bio descriptions, disclaimers, and necessary compliance statements.Monitor and enforce content approval workflows.Maintain access control, password governance, and admin rights management.Ensure consistent branding across profile images, banners, and highlights.Conduct periodic audits of platform performance and compliance status.Monitor comments, tags, and mentions for inappropriate or non-compliant content.Escalate and manage potential reputational or regulatory risks.OthersVendor Management, creating agency pitch briefs and sourcing new vendorsInternal coordination with various support functions like finance, legal etc.Profile RequirementEducation: Bachelor’s degree from any stream. Master’s or Marketing degree would be preferredWork Experience: Minimum 3+ years work experience in digital marketing spaceRequired pre-requisites skills/experience for this position: Proficiency with MS Office, Brand Health Tools, Digital Media metrics

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