Senior Copywriter

About us - Aliens Tattoo is India’s most influential culture-led tattoo and art brand, and a category creator in how tattooing is experienced, respected, and scaled.Founded with the belief that tattooing is not just a service but a transformational art form, Aliens Tattoo has grown into a multi-city ecosystem spanning premium tattoo studios, education, digital products, and community-driven platforms.Today:We are valued at ₹350+ CrWe operate across multiple cities in IndiaWe are powered by 160+ artists, creatives, technologists, and operatorsWe lead the conversation at the intersection of art, culture, self-expression, and businessAliens Tattoo didn’t follow a category — we built one.From studio design and hygiene standards to storytelling, education, and community, we’ve consistently raised the bar for what tattooing can mean in modern IndiaRole OverviewWe are looking for a highly creative, concept-driven Copywriter who will lead copy under the Creative Head and play a key role in shaping brand language, campaign ideas, and storytelling.This role is for someone who thinks in ideas first, words second — someone who understands that great copy is as much about what you don’t say as what you do.You will help define how Aliens Tattoo sounds, feels, and speaks across platforms.What You’ll Work OnCampaign lines and big ideasBrand language and tone evolutionHigh-impact ad copy (digital + print)Headlines, CTAs, and microcopySocial-first storytellingSelect long-form narratives where depth is requiredCore ResponsibilitiesCopy & Language CraftWrite sharp, high-impact copy for:CampaignsAdsSocial mediaLanding pagesHeadlines and CTAsCreate copy that is emotionally resonant, culturally relevant, and brand-trueDeliver language that works both for brand and performance, without dilutionEdit and refine copy for clarity, rhythm, and intentThinking, Conceptualising & Brand VoiceTranslate creative briefs into strong ideas and narrativesCollaborate closely with the Creative Head in campaign ideationHelp evolve and protect the brand’s voice and tonalityContribute to storytelling frameworks and content themesEnsure consistency of language across all touchpointsWhat This Role Is NOT❌ Not an SEO writing role❌ Not a content factory job❌ Not a “write whatever the brief says” position❌ Not corporate or jargon-heavy copywritingThis role demands taste, restraint, and originality.Ideal Candidate ProfileExperience5+ years of copywriting experienceBackground in creative agencies or strong in-house brand teamsExperience working on campaign-led brand communicationExposure to fast-paced, idea-driven environmentsSkill & Taste Bar (Non-Negotiable)Excellent command over languageStrong sense of rhythm, tone, and emotional nuanceAbility to write both bold and subtle copyComfort with minimal, poetic, or provocative linesCan clearly explain why a line worksMindset We Care AboutThinks deeply before writingCurious about culture, art, psychology, and peopleConfident but open to feedbackHigh ownership of language qualityHungry to create meaningful, standout workPortfolio Is MandatoryYour portfolio should showcase:Campaign linesAd copyBrand storytellingRange + originalityClarity of thinking

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