Lead Copywriter

Job Title: Lead Copywriter Location: MumbaiAbout Truemeds: Truemeds is rewriting India's healthcare story. We're not just another e-pharmacy. We're a movement that's already helped millions cut their medicine bills by half while maintaining quality. Our tagline /"Naam ki nahi, Kaam ki Medicine/" sparked a cultural shift in how India thinks about healthcare affordability.We recently closed an $85M Series C led by Accel and Peak XV, hitting a $400M+ valuation with 3.6x growth in two years. Now we need someone to take our brand from breakthrough to iconic. This is a rare founding role. You'll build and lead the brand function from scratch, define what Truemeds stands for in culture, and make us the household name for affordable healthcare in India. If you've been waiting for a canvas big enough to paint your best work, this is it.Role Overview We are seeking a creative and detail-oriented Copywriter to craft compelling, high-quality content that aligns with our brand voice and effectively engages our target audience. The ideal candidate will be skilled at developing content for various platforms, including websites, social media, email campaigns, and print. You will work closely with the marketing team to create persuasive messaging that drives results and enhances brand visibility.Key Responsibilities: • Write clear, persuasive, original copy for digital media, including social media, websites, blogs, and advertisements • Collaborate with marketing, design, and product teams to understand project needs, gather information, and ensure messaging aligns with brand voice and objectives. • Conduct thorough research on industry trends, competitors, and relevant topics to create fresh, compelling content. • Edit and proofread copy to ensure accuracy, consistency, and adherence to style guidelines. • Adapt content based on feedback from team members, making revisions as necessary. • Develop creative concepts for campaigns, pitches, and launches. • Ensure all content meets SEO best practices to improve organic reach and search engine visibility.Desired Skills and Expertise: • Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field. • 2 – 5 years’ experience as a Copywriter, Content Writer, or similar role. • Exceptional writing, editing, and proofreading skills with a keen eye for detail. • Strong understanding of SEO, keyword research, and content marketing best practices. • Ability to create content for different formats and platforms, understanding the nuances of each. • Experience with content management systems (e.g., WordPress) and analytics tools is a plus. • Strong time management skills, with the ability to handle multiple projects and meet deadlines.Why Truemeds: Rare mission. Healthcare affordability isn't just a problem to solve. It's a movement to lead. Your work will impact millions of lives directly.Real ownership. Build the brand function your way. No legacy systems, no bureaucracy. Just you, the founders, and a blank canvas.Rocket ship growth. We're scaling fast with strong backing from India's best VCs. Your brand work will fuel the next chapter of hypergrowth.Top-tier talent. Work with sharp, driven people who care deeply about the mission and execute at pace.About the founders: Truemeds was founded in 2019 by Akshat Nayyar and Dr. Kunal Wani, who bring together deep expertise across healthcare, pharmaceuticals, and business leadership. Akshat, an MBA from ISB, has extensive experience in scaling businesses and leading growth at Abbott India. Dr. Kunal, an MBBS and MBA, combines his medical background with strong operational acumen, having previously worked with Abbott as well. Together, they are building Truemeds with a vision to make high-quality medicines affordable and accessible to every Indian household.Top links: • • • • saw-a-3-6x-jump-in-valuation/ • in-the-bottle-now/

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