Head of Content - Originals (Videos & Strategies)

Who We ArePinkvilla is India’s leading entertainment and lifestyle media company, reaching 50M+ monthly users across web, social, and video. From celebrity news to pop culture moments, Pinkvilla shapes how millions of Indians consume entertainment every day - through credible, engaging, and trend-led storytelling across formats.Pinkvilla is a Flipkart Group Company.Job Description — Head of Content - Originals (Videos & Strategies)Role SummaryPinkvilla is looking for a Head of Content to lead content strategy and execution for a new video-first consumer product in the entertainment and lifestyle category. This role will be responsible for building a high-performing content engine that delivers culturally relevant, engaging storytelling across formats and platforms.You will work at the intersection of content, audience insights, and platform behavior—driving content performance, building scalable processes, and leading a team of creators to grow a large, loyal consumer audience.Key Responsibilities1) Content Strategy & ProgrammingDefine the overall content vision, tone, and content pillars for a video-first entertainment product.Identify high-impact content themes, franchises, and formats aligned with audience interests.Drive a consistent publishing calendar backed by strong editorial judgment and trend awareness.2) Content Creation & ExecutionOwn end-to-end production workflows: ideation, scripting, planning, shooting/editing, packaging, and publishing.Build repeatable, scalable production systems to deliver high-quality content consistently.Maintain strong quality standards for storytelling, packaging, and brand voice.3) Performance & Audience GrowthMonitor and improve content performance through data-driven decision-making.Collaborate with growth and product teams to optimize content distribution and engagement outcomes.Continuously experiment with formats, hooks, storytelling structures, and publishing cadence.4) Team LeadershipHire, lead, and mentor a team of video producers, writers, editors, and creative strategists.Set clear goals, workflows, and accountability for content excellence and output.Build a high-ownership culture with strong creative standards and fast execution.5) Brand Safety & Editorial StandardsEnsure all content aligns with Pinkvilla’s credibility, sensitivity standards, and reputation.Establish editorial guidelines and review processes to maintain accuracy and compliance.Work with internal stakeholders to manage content governance and escalation workflows.What we need10–12+ years of experience in digital content, entertainment media, or video-first publishing.Strong leadership experience managing content teams and scaling high-volume production.Deep understanding of audience behavior, pop culture trends, and video platform dynamics.Proven ability to build content franchises and recurring formats that deliver consistent engagement.Strong editorial judgment, storytelling ability, and creative taste.Highly analytical mindset with comfort working alongside product and growth teams.Preferred ExperienceExperience in short-form / video-first ecosystems (YouTube, Reels, Shorts, OTT, digital media).Experience building content operations at scale for large consumer audiences.Familiarity with creator ecosystems and influencer-led formats.Why Join PinkvillaLead content for a high-impact, video-first initiative backed by one of India’s most trusted entertainment brands.Work in a fast-paced, high-ownership environment with strong cross-functional leadership exposure.Be part of the Flipkart Group ecosystem and help shape the future of entertainment consumption.

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