Content Writer

Job OverviewWe are seeking a versatile, detail-oriented B2B Content Writer who can produce high-quality, insightful, and engaging content to support our global marketing, demand-generation, and sales enablement initiatives.You will create content that resonates with key personas in construction, commercial, finance, supply chain, and project management roles, while maintaining consistent messaging, tone, and brand positioning.This role is ideal for someone who enjoys turning complex technical concepts into clear, compelling narratives for a professional audience.Key Responsibilities1. Content Creation- Write clear, engaging, high-quality content such as: - Blogs, articles, whitepapers, eBooks, guides - Website & landing page copy - Email campaigns, newsletters, social media posts - Case studies, customer stories, and sales collateral - Adapt writing style for different audiences, regions, and funnel stages. - Repurpose long-form content into short-form (social snippets, infographics, scripts, etc.).2. Research & Industry Understanding- Conduct research on industry trends, customer pain points, construction workflows, and ERP product features. - Collaborate with internal SMEs (product, sales, delivery) to gather insights and quotes. - Understand buyer personas and tailor content for commercial, finance, procurement, and project teams. - Stay updated on competitor content and suggest differentiation strategies.3. Content Quality & SEO- Apply best practices for clarity, grammar, structure, and storytelling. - Optimize content using SEO fundamentals (keyword usage, meta descriptions, headings). - Maintain consistent brand voice, tone, and messaging across all content. - Recommend improvements to formats, structure, and content frameworks.4. Collaboration & Cross-Functional Alignment- Work closely with global marketing teams to align content with campaigns and business priorities. - Collaborate with design and digital teams to enhance content with visuals. - Support sales teams with impactful collateral (product sheets, one-pagers, decks). - Participate in content planning, brainstorming sessions, and editorial reviews.Experience & SkillsMust-Have- 5+ years of experience in B2B content writing, preferably in SaaS, ERP, or other technical industries. - Strong portfolio showing polished writing across multiple content formats. - Ability to simplify technical concepts into clear, engaging content. - Understanding of SEO, inbound marketing, and content performance basics. - Excellent research, storytelling, and editing skills. - Ability to work from a brief while also proposing creative improvements.Nice-to-Have- Experience writing for construction, infrastructure, or industrial technology audiences. - Exposure to content development for webinars, videos, podcasts, or scripts. - Editorial or journalistic training/certifications.Key Attributes- Highly detail-oriented with strong ownership of quality. - Creative but structured; able to balance storytelling with factual accuracy. - Strong communication and teamwork skills; comfortable working cross-functionally. - Ability to manage multiple projects and meet deadlines in a fast-paced environment.

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