Copywriter

Job DescriptionCopywriter / Creative Executive – Influencer MarketingPollen – Zoo MediaRoles, Responsibilities & Deliverables:1. Strategic- Work closely with influencer partners, talent managers, and content creators to conceptualize new ideas, campaign routes and strategic opportunities. - Develop influencer-led case studies in collaboration with the Account Management team for award entries, partnerships, and new business pitches. - Identify potential creator categories, niche communities, and emerging platforms to enhance campaign strategy.2. Communication & Coordination- Attend mid-size campaign briefs shared by the Account Management team and provide influencer-specific recommendations. - Coordinate with influencers, agencies, and internal teams to ensure seamless execution of campaigns. - Meet clients fortnightly to assess satisfaction with influencer strategy, content quality and overall execution while strengthening client relationships.3. Creative Strategy- Decode client briefs with the Account Management team to build influencer-aligned strategies. - Develop influencer-first brand strategy and detailed execution plans for campaigns. - Create influencer-led strategy routes for new client pitches. - Pitch mid-size influencer campaigns to clients along with the Account Management team. - Experiment with new creator-driven content formats to enhance pitches, client briefs, and partnerships. - Stay updated on creator trends, platform insights, and content consumption patterns to fuel campaign recommendations.4. Creative Execution- Ideate and create contextual, innovative influencer content concepts aligned with brand objectives. - Collaborate with internal functional teams (art, graphics, video, production) and influencer teams to co-create final campaign deliverables. - Support influencer shortlisting, script/content direction, and quality checks to ensure brand alignment.Candidate Requirements- 1–3 years of proven experience in copywriting & influencer marketing. - Strong understanding of creator ecosystems across Instagram, YouTube, and emerging platforms. - Ability to translate brand objectives into creator-friendly content formats. - Excellent communication, relationship-building, and presentation skills. - Strong strategic thinking, creative ideation, and problem-solving ability.

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